Market Accents supports SOTC for the second consecutive year

London, SepSplendoursofthecommonwealth logotember 2014: Market Accents, the strategic marketing and communications consultancy has once again worked closely with the Commonwealth Countries League Education Fund (CCLEF) to provide marketing and communication support for the Splendours of the Commonwealth (SOTC) event on Monday September 8, 2014 held at the May Fair Hotel, in London,  the “Official Hotel of London Fashion Week”.

Building on the success of last year’s event, the programme once again was a glittering affair, showcasing talent and fashion design throughout the Commonwealth. This fund raising event was organised by trustees, friends and sponsors of the Commonwealth Countries League Education Fund (CCLEF) and was sponsored by The May Fair Hotel and HSBC. Guests and celebrities include members of the Diplomatic community of the Commonwealth, CCLEF supporters and senior influential women representing UK business, fashion enterprise and global women’s campaigns. The event was hosted by representatives from the CCLEF’s board of Trustees.

Noreen Cesareo, Principal at Market Accents, said, “Once again, Market Accents is delighted to have been a partner and supporter of Splendors and CCLEF.  The SOTC 2014 was larger, bigger and better. It brought together a wealth of talent and design which have benefited CCLEF  in its fundraising efforts. We look forward to a continued relationship with the Board of trustees and the CCLEF worldwide.”

Judith Fisher, Splendours event organiser and CCLEF Hon. Treasurer, said, “As a charity, we depend on our sponsors and supporters, and once again, we are deeply honoured and grateful to The May Fair Hotel owners for their ongoing and generous support. We are also fortunate to have the assistance and direction provided by our SOTC Organising Committee, which includes CCLEF Trustees and representatives from The May Fair Hotel team, Fashion Lookout, Market Accents and Shelly Stock Hutter, among many other supporters. Such invaluable assistance, coupled with the equally generous sponsorship from our lead sponsor HSBC plc, has contributed immensely to bring this spectacular event to life once again.”

About CCLEF – www.cclef.org

The CCLEF has sponsored thousands of bright girls through secondary education since 1967. Today they are supporting 400 able girls across 28 Commonwealth countries. Without their help, these girls would not otherwise receive an education and their lives would be very different indeed. The charity’s founders, the Commonwealth Countries League (CCL), formed out of the suffragette movement in the 1920s, support their work with the help of the High Commissions in London through the annual Commonwealth Fair and other fundraising events.

Market Accents provides marketing and communication support to CCLEF and Splendours of the Commonwealth

Splendoursofthecommonwealth logoLondon, August 2013. Market Accents, the strategic marketing and communications consultancy, has worked closely with the Commonwealth Countries League Education Fund (CCLEF) to provide marketing and communication support for the inaugural Splendours of the Commonwealth event on September 12, 2013 held at the May Fair Hotel in London.

Splendours of the Commonwealth (www.splendoursofthecommonwealth.com) is a showcase of talented and bright designers and models from the fashion industry throughout the Commonwealth. The result of a collaborative and creative effort, Splendours of the Commonwealth has brought together many of the CCLEF’s supporters and partners including the May Fair Hotel, which is the Official Hotel of London Fashion Week, London Garments Expo, lead sponsor HSBC Bank plc., Deloitte LLP, and many others.

The charity event promises to be an unforgettable occasion of glitz and glamour, fashion, musical performances and fund raising. During the evening, designers from around the Commonwealth will present their work in a catwalk show, compered by Russell Amerasekera of Epiphany Presentations.  The event includes a pre-show reception, musical entertainment and a silent auction of art works created by pupils from various Commonwealth countries.  The show also features an exclusive finale by Jenny Packham, one of the UK’s top British designers.  Volunteers from the London Garments Expo are directing the designers and Commonwealth models who were recruited from London, while Southampton Solent University students are donating their time and skills to the show’s hair and make-up design.

Judith Fisher, event organiser and CCLEF Hon. Treasurer said, “As a charity, we are deeply honoured and hugely grateful to the May Fair Hotel owners for their generous support, as they have been involved in the organisation of this event from the very start. We are also fortunate to have the invaluable assistance, design and on-going direction that have been provided from the London Garments Expo team.  Such assistance, coupled with the equally generous sponsorship from our lead sponsor HSBC plc., and Deloitte LLP and our other partners, have all contributed immensely to make this happen.  Splendours of the Commonwealth 2103 is our inaugural event, and the response so far has been truly inspiring.”

Various art works will be auctioned at the end of the evening through a silent auction. These art works have been specially created this summer by pupils from schools where there are girls currently sponsored by the CCLEF.  A preview of these unique art works may be viewed online at http://splendoursofthecommonwealth.com/the-silent-auction/. Donations may also be made through the site www.splendoursofthecommonwealth.com.

Among the invited guests are members of the diplomatic community of the Commonwealth, CCLEF supporters, and senior women in business and corporate life, including Baroness Jo Valentine, Ade Adepitan and other celebrity guests. Present to greet the guests will be CCLEF patrons, Baroness Betty Boothroyd and Baroness Shreela Flather, together with various members from the Board of Trustees.

Noreen Cesareo, Principal at Market Accents, said, “I was approached by Judith Fisher to assist at a very early stage in the planning, and this has worked well for everyone. Working with Jamie Graham of Cypher Design, together we provided a full marketing and visual creative support solution, developing the brand, communication, pr and creative materials, evite and website. The result is a dynamic and vibrant brand with which to showcase the event.”

About CCLEF – www.cclef.org

The CCLEF has sponsored thousands of bright girls through secondary education since 1967. Today they are supporting 397 able girls across 25 Commonwealth countries. Without their help, these girls would not otherwise receive an education and their lives would be very different indeed. The charity’s founders, the Commonwealth Countries League (CCL), formed out of the suffragette movement in the 1920s, support their work with the help of the High Commissions in London through the annual Commonwealth Fair and other fundraising events.

Market Accents expands its dedicated services for membership organisations

London, January 2013: Over the last two years, Market Accents, the London-based marketing and communication experts have expanded their activities within the membership organisations and private clubs segment in the UK and abroad, assisting them in the development of their propositions, set-up, recruitment and retention of members.

This expansion was in response to the growing demand seen by companies from prospective members looking to join exclusive professional and lifestyle-based organisations for both professional and personal benefits. Market Accents currently supports and works with a number of professional networks, membership organisations and communities within London and internationally.

Over the years, Market Accents has been involved with this key segment, gathering insights, establishing propositions, creating marketing and communications programmes and assisting with the management and running of these clubs. They provide direct advice to committees and many times join those same communities, serving on committees to give hands-on direction and support.

As Market Accents’ Principal, Noreen Cesareo commented: “The strength of any member-based organisation lies in its ability to establish, grow and maintain a quality relationship with its members. Fundamental to any activity, whether it is to recruit or retain members, is for the organisation to understand the prevailing attitudes and to correctly identify its target audience.”

By tapping into current trends for lifestyle experiences and creating matches with the organisation or venue’s culture, Market Accents is able to create profiles and develop programmes that include online and offline communications and targeted activities. The focus is to create long-lasting revenue or to generate footfall when the venue is typically quiet.

Noreen continued: “We have worked with professional and leisure membership organisations attached to businesses and historical venues for a number of years and we know this market well. At a time when companies are seeking membership organisations to network and develop their own business contacts, it is ironic that in most organisations, their revenues are down and memberships are dwindling as a result of perceived value. We specialise in assisting them to move out of their comfort zone and to find ways to tap into long term revenue generating markets without devaluing any part of the proposition.”

Market Accents is offering a complimentary consultation to organisations, societies and venues to discuss ways to revive current memberships or to set up bespoke and targeted private clubs.  For further information, please contact Noreen Cesareo by email at privateclubs@marketaccents.com or call on .

We loved working with you and want you to spread the news

We do not take our business lightly and we would like to thank all our customers, friends and ambassadors who refer our business to other clients.

Much of our business is built on referrals from customers and ambassadors like yourself who have been pleased and impressed with the work we have provided.  Over the last year, we have carried out marketing and communication services that include

  • Research and customer insights
  • Market mapping
  • Competitor landscape, analysis, and monitoring
  • Customer analysis and profiling
  • Strategy and proposition development
  • Brand identity and positioning
  • Communication infrastructure
  • Message architecture
  • Social Media and PR
  • Copy writing, editorials, case studies and white papers
  • Development, management and deployment of marketing and communication programmes.

and as you know, our focus is on

  • Professional Services & CIT
  • Financial Services
  • Networks & Membership Communities
  • Boutique hotels and luxury goods
  • Hospitality and Heritage Markets
  • b2b and Supply Chain

We welcome referrals to colleagues, associates or friends who you think might benefit from the services we provide. We would be grateful for the opportunity to work with them and would give them our “extra special” care and attention.

And as a thank you for your referral, we would like to offer you a complimentary online profile audit to determine your brand and pr footprint. Call us or email us for your gift.

Market Accents Provides Strategic Support And Communications For Boutique Hotels And Venues

London, August 2012: Marketing and communication experts Market Accents have introduced a dedicated strategic support and communications service to assist boutique, lifestyle and heritage hotels and venues to develop winning strategies based on evolving customer habits.

This service has developed in response to a growing demand from boutique hotels and heritage venues as they seek to grow the business during these challenging economic times. Noreen Cesareo, Market Accents Principal said, “Over the last few years, this sector has evolved dramatically, as customers have embraced new technologies, developed and changed. The customer has grown more sophisticated and now expects, and demands, an inspiring experience.

In fact, they seek a level of quality service that was synonymous with the glamour and luxury service levels that the previous generation expected and experienced. Today, with their increasing awareness and expectations of cutting edge technologies and design, what customers want is the experience with the “wow” factor, matched with the exclusive five-star service.”

Success in this sector varies depending on location, strategic direction and the type of customers they attract. By tapping into current trends for lifestyle experiences, and creating matches with the organisation’s culture, Market Accents is able to create profiles and develop marketing, communications and PR programmes that include targeted activities. The focus is on creating long-lasting revenue and on generating footfall during typically quiet and low periods.

Over the years, Market Accents has been involved with a number of national and international boutique hotels, venues, membership organisations and professional networks. The focus is always on creating value: gathering insights, establishing propositions, creating marketing and communications programmes and assisting with the management and running of these clubs.

Noreen Cesareo continued: “We have worked with hotels, venues, professional and leisure membership organisations for a number of years and we know this market well. At a time when revenues are down, this is one of the few ways to tap into long-term revenue-generating markets without devaluing any part of the proposition.”

Market Accents is offering a complimentary consultation to organisations, societies and venues to discuss ways to revive the current proposition. For further information, please contact us directly by email at privateclubs@marketaccents.com or call on +44 (0) 7787 555651.