#Proud2support: CCLEF – New Name, New Look, Same Dedication and Committment

London, June 2016. The CCLEF – Commonwealth Countries League Education Fund has changed its name to the Commonwealth Girls Education Fund (CGEF).

CGEF website page

Set up as a charity in 1967, the charity celebrates 50 years of commitment and dedication to girls’ education throughout 2017.

The charity believes that when we educate a girl, we can help change a community. It costs around £500 to educate a girl for a year.

During 2015/16, the charity sponsored 382 capable girls through secondary schools in 30 Commonwealth countries, empowering and enabling them to become agents of positive change in their own communities and beyond.

With the new name and refreshed website www.cgefund.org, the trustees hope that people are inspired by their work, and support them through their events, activities, sponsorships or donations to provide the basic right of education to many more Commonwealth Girls over the next 50 years.

 

CGEF STRAPLINE RGB

#Proud2Support CCLEF Fundraising Annual Valentine’s Gala Dinner

CCLEF logoCCL Gala Dinner 2016On Friday 12 February 2016, Noreen Cesareo, Principal at Market Accents,  was invited to attend the Commonwealth Countries League Annual Valentine’s Gala Dinner as a guest of CCLEF Hon Treasurer Ms Judith Fisher. The dinner was held at the Princess Alexandra Hall at the Royal Overseas League Club in St. James’s Street, London. The evening included singing and bollywood dancing as well as a raffle draw which was drawn by Ms Cesareo.

The Commonwealth Countries League Education Fund (CCLEF) is a charity which runs a secondary education sponsorship scheme for girls. Market Accents is a proud Ambassador and supporter of the charity and has assisted with marketing and communications, including the Splendours of the Commonwealth events, since 2013. CCLEF prizes 16

Market Accents supported the fundraising on the night by donating a  bottle of champagne and fine chocolates for the raffle.

Who’s Using Which Social Networks?

January 2015: As we start another year, YouGov has just released a new survey regarding Social Network usage among adults in the US. And, it seems that the majority are members of social networks: overall only 15% stated they are not a member of any social networks. This number is higher for men (18%) than it is for women (12%). Among the larger platform,s only LinkedIn and Google+ have more male than female members.

As expected, Facebook is still in the lead, with three-quarters of all survey participants (80% of women, 70% of men) reporting being members. From the other networks, Twitter has (31%), Google+ has (29%) and LinkedIn has (28%). While men and women reported roughly equal use of Twitter, men were slightly ahead in Google+ usage (31% vs. 28%), with the gap larger on LinkedIn (30% vs. 25%).

Bringing up the rear is Pinterest with 18%. Interestingly, there is a large gap between men and women using Pinterest (28% among women; 9% among men). This is followed by the fast-growing Instagram (13%), although its audience leans more heavily towards teens, whom were excluded from the survey.

This data originates from a survey questioning how users react to certain type of post (such as racist, political, and sexist ones). The survey was fielded online from December 19-22, 2014 among 2,341 adults (18+), with the figures weighted to be representative of all US adults.

Graph social media

The YouGov survey results indicate the following usage among age groups:

  • Twitter usage is highest among the 18-34 bracket (41%), with the 35-54 (31%) and 55+ (23%) brackets following behind;
  • That disparity is even greater for Instagram, with 27% stated penetration among 18-34-year-olds, versus 12% among the 35-54 group and 4% in the 55+ bracket; and
  • The +55 group (31%) is the largest user group on LinkedIn, compared to 28% of 35-54-year-olds and 23% of 18-34-year-olds.

Finally, when looking at race and ethnicity (in the US), the results reveal that:

  • Twitter continues to appeal to Black Americans (42%) more than Whites (29%) and Hispanics (26%);
  • LinkedIn is less popular among Hispanics (18%) than among Whites (28%) and Black Americans (28%);
  • Instagram proves more attractive to Black Americans (19%) and Hispanics (15%) than to Whites (11%); and
  • Google+ similarly sees higher reported penetration among Black Americans (35%) and Hispanics (34%) than among Whites (27%).

Another excellent exercise in story telling

November 6th, 2014.  It’s that time of year again…the annual tug at the heartstrings…how many of you have already said ahhh after watching the new #JohnLewis #Christmas advert?

They do it so right. Year after year. They spend a lot of money on it. They know their values, and they understand what their customers value. Indeed the team at John Lewis continue building their brand story, year after year. No wonder John Lewis is a well-loved brand, a British icon, a trusted name. Because what they do and say resonates loudly with customers. It is an affirmation to their many loyal shoppers that John Lewis is still true to its brand promise. It is a brand that is alive and in touch with its shoppers, and it is managing to successfully spread its story telling and engagement across all channels.

It is truly an award winning case study in good storytelling,

Blowing our trumpet….lovely comments from one of our clients

Comments left by a client following the execution of a marketing programme carried out on behalf on one of our networks – leaves such a nice warm glowing feeling!

“Please accept my sincerest thanks for the brilliance with which you have assisted in the execution of this event. Your talents have really come to the fore. Thank you.” Director