#Proud2support: CCLEF – New Name, New Look, Same Dedication and Committment

London, June 2016. The CCLEF – Commonwealth Countries League Education Fund has changed its name to the Commonwealth Girls Education Fund (CGEF).

Set up as a charity in 1967, the charity celebrates 50 years of commitment and dedication to girls’ education throughout 2017.

The charity believes that when we educate a girl, we can help change a community. It costs around £500 to educate a girl for a year.

During 2015/16, the charity sponsored 382 capable girls through secondary schools in 30 Commonwealth countries, empowering and enabling them to become agents of positive change in their own communities and beyond.

With the new name and refreshed website www.cgefund.org, the trustees hope that people are inspired by their work, and support them through their events, activities, sponsorships or donations to provide the basic right of education to many more Commonwealth Girls over the next 50 years.

Another excellent exercise in story telling

November 6th, 2014. It’s that time of year again…the annual tug at the heartstrings…how many of you have already said ahhh after watching the new #JohnLewis #Christmas advert?

They do it so right. Year after year. They spend a lot of money on it. They know their values, and they understand what their customers value. Indeed the team at John Lewis continue building their brand story, year after year. No wonder John Lewis is a well-loved brand, a British icon, a trusted name. Because what they do and say resonates loudly with customers. It is an affirmation to their many loyal shoppers that John Lewis is still true to its brand promise. It is a brand that is alive and in touch with its shoppers, and it is managing to successfully spread its story telling and engagement across all channels.

It is truly an award winning case study in good storytelling,