Market Accents takes part in IWD2017 #BeBoldforChange

London, March 2017: Market Accents participated in this year’s IWD2017 event organised and hosted by Doubletree by Hilton London Docklands, in partnership with Inspirational Development Group.

The invitation to participate was extended through WeConnect International and Market Accents was one of three sponsoring companies present with a stand.  This well attended event in Canary Wharf attracted other WBs and businesses from the area, who came together for an inspiring evening of talks centered on women who are in their own unique ways living the challenge – #BeBoldforChange.  These were followed by excellent networking over wine and canapés.

#smartmarketing #IWD2017 #beboldforchange #doubletree #WB #WeConnectInternational #WomenOwned

#Proud2support #Media: #FQ3 Forum Discusses The Growth of UK Women Owned Businesses

Market Accents is supporting the UK Economic Blueprint in the UK and is a TeamEB Marketing Lead and also participates in the Access to Markets workstream.

October 2016, London UK. Pink Shoe, together with the Enterprise Research Centre (ERC),  organised the third International Female Quotient Forum (#FQ3) at The Shard in central London on Wednesday 26 October 2016. This well-attended event provided the ideal forum to advance the discussion for opportunities for women-owned businesses (WBs) in a complex and post-Brexit economy with representatives from the City, corporate, public sector and professional industries.

The key conversation during #FQ3 was focused on how to harness female talent to drive economic growth, reinforcing Prime Minister Theresa May’s vision on the contribution of women-owned businesses in the UK today. Facts such as “only 20% of SMEs are WBs” from a UK population where “51% is female” set the scene for the forum agenda.

Helene Martin Gee, Founder and President of Pink Shoe, welcomed guests present and introduced Caroline Dinenge, the Minister for Women and Equalities, who opened the forum with a keynote speech that emphasized the importance of opportunities and support. She talked about the challenges faced by female entrepreneurs and WBs, and the fact that there are now more women-led businesses than ever before.  She said that WBs currently inject around £115 billion to the UK economy. Furthermore, Britain has been ranked as the best place in Europe for female entrepreneurs.

Having set the direction, the programme continued with an update on the UK Economic Blueprint (EB) by Jill Pay, Chairman of Pink Shoe Senate. Professor Stephen Roper of Enterprise Research Centre (ERC) spoke next, saying that the ERC warmly welcomed the initiative and endorsed their ongoing strong support for the UK EB. His speech was followed by presentations, national and international case studies and panel discussions on opportunities arising from beyond the UK shores, including the Commonwealth and importance of the global export market, especially in the light of a post-Brexit economy. Panel speakers included Lord Jonathan Marland, Jennifer Bisceglie and Joanna Santinon, with chair Maggie Semple OBE, and Deb Leary OBE, Christine Hamilton and Lucinda Bruce-Gardyne with Chair Melanie Eusebe.

Helen Walbey, Federation of Small Business (FSB) UK-wide Diversity Chair highlighted findings from the FSB’s recent report on women and enterprise, noting that most of the challenges faced by women entrepreneurs and SME business owners – such as cash flow and access to finance – were similar. However, women-led businesses also experienced additional issues which were more gender-specific.  These included balancing work and family life (40%), achieving credibility for the business (37%) and a lack of confidence (22%).

This same national snapshot was confirmed by Dr Karen Bonner from ERC, who gave an update on the latest research on SMEs. Insights from national statistics indicate that the UK female rate of early-stage entrepreneurship is around half the male rate – a picture shared with most high income economies,  with the exception of the US where it is two thirds of the male rate.  In addition, entrepreneurs’ growth ambition is strongly linked to subsequent performance.  There are differing ambitions for males and females, and the results indicate that women prefer flexibility to growth.

The closing remarks were given by Craig Tracey MP, Chairman of All Party Parliamentary Group on Women and Enterprise,  who said that the findings and trends, including the case studies and various panel discussions were very significant and were sending a strong message to government about the importance of women-led businesses. He told the audience present , “It was a privilege to be asked to speak at this event and to support the promotion of better gender equality for women in enterprise.”

This third forum was a milestone in a 5-year programme that will see the development of the first-ever UK Economic Blueprint for women-owned businesses. It followed on from last year’s successful #FQ2 forum which marked the launch of the Economic Blueprint and the Ten Point Plan underpinning its delivery. Since then, Team EB with seven supporting work streams has defined the vision, mission and scope of the overall programme, as well as the individual work stream plans which will bring this innovative and unique platform to fruition.

As Jill Pay explained, “#FQ3 is an important milestone in our overall strategy and plans. We are now in Day One of Year Two. We are breaking down barriers and opening up opportunities for WBs using advocacy and influence to seek policy and economic solutions to improve opportunities for WBs while developing technological and collaborative platforms to underpin the EB.  The EB digital platform will be an independent, inclusive, first port of call for advice, information, support, training, mentors, case studies and innovative tools that will help women to start and scale up their businesses. Over the next year we will seek sponsorship in three areas: the design, creation and development of the EB digital platform,  a programme of road shows to take the EB around the UK and a programme manager to ensure progress and quality outcomes. ”

Helene Martin Gee concluded, “Today, the UK Economic Blueprint is more than just a concept. In the last year, we have defined and developed the project framework that will deliver the Economic Blueprint and digital platform and the seven work streams are all engaged in developing plans to bring it to fruition. Following #FQ3, we are stepping up the momentum.”

Helene continued, “The Blueprint has strong support from Ministers, MPs and Peers and via the All Party Parliamentary Group for Women and Enterprise and other leading All Party groups. We are also forming strong partnerships with corporates, business owners and national organisations to reach the largest possible number of WBs. Today we read out comments from Lady Barbara Judge CBE, Chairman of the Institute of Directors, who said that it is vital that women’s voices are heard right across business. Lady Judge was encouraged and added  that the work we are doing on the first UK EB for Women will help to support and encourage more women into business and entrepreneurship, and that can only be a good thing for the whole economy.  As we have said since the beginning of our journey, we will continue to use advocacy and influence to seek policy and economic solutions to improve opportunities for WBs, and with the assistance of our international and UK partners and supporters, we are confident that we can achieve our goals.”

Ends

About Pink Shoe

Pink Shoe is an influential and innovative business network that works to positively impact life-long development of women.  Its founder is Helene Martin Gee.  Patrons are The Rt. Hon Theresa May  MP and Tessa Sanderson CBE.  The Pink Shoe Senate, which drives development and strategy, is chaired by Jill Pay.

Established in 2007 in London, Pink Shoe creates initiatives across the UK to advance talented women at all levels.  Members are an eclectic mix of high-ranking professionals encompassing government, industry, academia, entrepreneurship, public service and third sectors.  Its special focus on entrepreneurship includes working in partnership with key Parliamentary groups to generate a range of vibrant and interactive events connecting prominent and emerging entrepreneurs, and young people of all backgrounds with Parliament.  Alongside this Pink Shoe creates unique programmes to encourage more women and under-represented people to enter public life.

www.pinkshoeclub.com

 

About WIPP

Women Impacting Public Policy (WIPP) in the US was founded in 2001 (see www.wipp.org). It is non-partisan and now represents 4.7m women in business and has 78 partnering organisations. Creating a definitive Economic Blueprint for Women: http://c.ymcdn.com/sites/www.wipp.org/resource/resmgr/Economic_Blueprint/EconomicBlueprint2016.pdf

WIPP International’s mission is to build powerful collaborative networks among leading women-led organisations to leverage their joint power to negotiate for policy and economic solutions to enable women to achieve economic independence and participate fully in their country’s economic growth.

WIPP International identified the UK as the first country to develop the Economic Blueprint globally and has chosen Pink Shoe as its delivery partner.

Who’s Using Which Social Networks?

January 2015: As we start another year, YouGov has just released a new survey regarding Social Network usage among adults in the US. And, it seems that the majority are members of social networks: overall only 15% stated they are not a member of any social networks. This number is higher for men (18%) than it is for women (12%). Among the larger platform,s only LinkedIn and Google+ have more male than female members.

As expected, Facebook is still in the lead, with three-quarters of all survey participants (80% of women, 70% of men) reporting being members. From the other networks, Twitter has (31%), Google+ has (29%) and LinkedIn has (28%). While men and women reported roughly equal use of Twitter, men were slightly ahead in Google+ usage (31% vs. 28%), with the gap larger on LinkedIn (30% vs. 25%).

Bringing up the rear is Pinterest with 18%. Interestingly, there is a large gap between men and women using Pinterest (28% among women; 9% among men). This is followed by the fast-growing Instagram (13%), although its audience leans more heavily towards teens, whom were excluded from the survey.

This data originates from a survey questioning how users react to certain type of post (such as racist, political, and sexist ones). The survey was fielded online from December 19-22, 2014 among 2,341 adults (18+), with the figures weighted to be representative of all US adults.

Graph social media

The YouGov survey results indicate the following usage among age groups:

  • Twitter usage is highest among the 18-34 bracket (41%), with the 35-54 (31%) and 55+ (23%) brackets following behind;
  • That disparity is even greater for Instagram, with 27% stated penetration among 18-34-year-olds, versus 12% among the 35-54 group and 4% in the 55+ bracket; and
  • The +55 group (31%) is the largest user group on LinkedIn, compared to 28% of 35-54-year-olds and 23% of 18-34-year-olds.

Finally, when looking at race and ethnicity (in the US), the results reveal that:

  • Twitter continues to appeal to Black Americans (42%) more than Whites (29%) and Hispanics (26%);
  • LinkedIn is less popular among Hispanics (18%) than among Whites (28%) and Black Americans (28%);
  • Instagram proves more attractive to Black Americans (19%) and Hispanics (15%) than to Whites (11%); and
  • Google+ similarly sees higher reported penetration among Black Americans (35%) and Hispanics (34%) than among Whites (27%).

Another excellent exercise in story telling

November 6th, 2014.  It’s that time of year again…the annual tug at the heartstrings…how many of you have already said ahhh after watching the new #JohnLewis #Christmas advert?

They do it so right. Year after year. They spend a lot of money on it. They know their values, and they understand what their customers value. Indeed the team at John Lewis continue building their brand story, year after year. No wonder John Lewis is a well-loved brand, a British icon, a trusted name. Because what they do and say resonates loudly with customers. It is an affirmation to their many loyal shoppers that John Lewis is still true to its brand promise. It is a brand that is alive and in touch with its shoppers, and it is managing to successfully spread its story telling and engagement across all channels.

It is truly an award winning case study in good storytelling,

Market Accents supports SOTC for the second consecutive year

London, SepSplendoursofthecommonwealth logotember 2014: Market Accents, the strategic marketing and communications consultancy has once again worked closely with the Commonwealth Countries League Education Fund (CCLEF) to provide marketing and communication support for the Splendours of the Commonwealth (SOTC) event on Monday September 8, 2014 held at the May Fair Hotel, in London,  the “Official Hotel of London Fashion Week”.

Building on the success of last year’s event, the programme once again was a glittering affair, showcasing talent and fashion design throughout the Commonwealth. This fund raising event was organised by trustees, friends and sponsors of the Commonwealth Countries League Education Fund (CCLEF) and was sponsored by The May Fair Hotel and HSBC. Guests and celebrities include members of the Diplomatic community of the Commonwealth, CCLEF supporters and senior influential women representing UK business, fashion enterprise and global women’s campaigns. The event was hosted by representatives from the CCLEF’s board of Trustees.

Noreen Cesareo, Principal at Market Accents, said, “Once again, Market Accents is delighted to have been a partner and supporter of Splendors and CCLEF.  The SOTC 2014 was larger, bigger and better. It brought together a wealth of talent and design which have benefited CCLEF  in its fundraising efforts. We look forward to a continued relationship with the Board of trustees and the CCLEF worldwide.”

Judith Fisher, Splendours event organiser and CCLEF Hon. Treasurer, said, “As a charity, we depend on our sponsors and supporters, and once again, we are deeply honoured and grateful to The May Fair Hotel owners for their ongoing and generous support. We are also fortunate to have the assistance and direction provided by our SOTC Organising Committee, which includes CCLEF Trustees and representatives from The May Fair Hotel team, Fashion Lookout, Market Accents and Shelly Stock Hutter, among many other supporters. Such invaluable assistance, coupled with the equally generous sponsorship from our lead sponsor HSBC plc, has contributed immensely to bring this spectacular event to life once again.”

About CCLEF – www.cclef.org

The CCLEF has sponsored thousands of bright girls through secondary education since 1967. Today they are supporting 400 able girls across 28 Commonwealth countries. Without their help, these girls would not otherwise receive an education and their lives would be very different indeed. The charity’s founders, the Commonwealth Countries League (CCL), formed out of the suffragette movement in the 1920s, support their work with the help of the High Commissions in London through the annual Commonwealth Fair and other fundraising events.