#Proud2support #Media: WECONNECT INTERNATIONAL Brings Europe’s First Female-focussed Supplier Diversity Forum to The UK

London – October 2016:  The WEConnect International European Conference returns 16th-17th November 2016, now with an extra day dedicated to supply chain inclusion within large corporations.

The Supplier Diversity Forum, which will take place on the second day of the conference, will focus specifically on women-owned businesses. During the two-day conference, WEConnect International invites some of the world’s largest corporations, along with women-owned businesses, to explore supplier diversity and corporate social responsibility.

The WEConnect International European Supplier Diversity Forum provides a platform for both large businesses and SMEs to discuss the benefits of a diverse supplier base, providing useful insights that can be shared with internal procurement teams and information to engage first tier supply partners.

By providing a space for discussion, WEConnect International hopes to increase awareness among large corporations and increase inclusivity, ultimately forming powerful partnerships that will benefit businesses of all sizes and strengthen the British economy.

Research suggests that 900,000 more businesses would be created if the UK achieved the same level of female entrepreneurship as in the US, resulting in an additional £23 billion gross value added to the British economy.

Access to corporate and public sector procurement opportunities remain imbalanced for women-owned enterprises, creating barriers to success, which WEConnect International aims to break down by campaigning for fair and equal access to corporate and public-sector procurement opportunities locally, nationally and internationally.

WEConnect International work with multi-nationals and government departments who recognise the benefits of widening access to their supply chains, and women-owned business who want to connect with corporates and demonstrate their value to large corporations.

Maggie Berry, WEConnect International Executive Director for Europe said: “Through both the conference and the forum, we’re looking to further the supplier diversity agenda here in Europe by helping multi-national corporations to understand the benefits of buying from diverse and women-owned businesses.

“The WEConnect International global network of women-owned businesses includes a wide range of SMEs providing corporate and B2B products and services and this event offers a fabulous opportunity for them to get connected to buyers within the corporate world.”

Miriam Dervan, CEO of mdgroup, a certified women-owned business, said: “The diversity forum aims to open the eyes of other companies and corporations, to the value and significance of working with women-owned businesses. It can be a struggle for women-owned SMEs to be taken seriously and it is important we demonstrate the wealth of skills we have to offer at WEConnect International.

“Diversifying the supply chain shouldn’t just be about ticking boxes, it’s about furthering growth in the diversity market whilst gaining immense benefit for both the women-owned companies WEConnect International supports and the bigger organisations who use our services.”

Michael Robinson, IBM Global Supplier Diversity Program Director, said: “Diversity goes beyond fair hiring practices and protection for all employees. It also includes a focus on how those disparate pieces fit together to create an innovative, integrated whole. We call this approach inclusion.

“Three basic principles underscore IBM’s ongoing commitment to diversity—its workforce, customer base and supply chain. Building and maintaining a community of diverse suppliers increases opportunity to explore new ideas, apply different approaches and gain access to additional solutions that respond to customer needs.’

 

Notes

WEConnect International in Europe is the leading global supplier diversity initiative spearheading the connection of women-owned business and multinational corporations.

The WEConnect International Conference and Supplier Diversity Forum is hosted by IBM and sponsored by a range of global leaders, including Intel, Accenture, and Monsanto and more. For more information on the event, visit the WEConnect International website.

To register attendance, visit http://www.weconnecteurope.org/event/weconnect-international-europe-conference-2016

Please contact MBerry@weconnectinternational.org  for all enquiries relating to WEConnect International.

#Proud2Support CCLEF Fundraising Annual Valentine’s Gala Dinner

CCLEF logoCCL Gala Dinner 2016On Friday 12 February 2016, Noreen Cesareo, Principal at Market Accents,  was invited to attend the Commonwealth Countries League Annual Valentine’s Gala Dinner as a guest of CCLEF Hon Treasurer Ms Judith Fisher. The dinner was held at the Princess Alexandra Hall at the Royal Overseas League Club in St. James’s Street, London. The evening included singing and bollywood dancing as well as a raffle draw which was drawn by Ms Cesareo.

The Commonwealth Countries League Education Fund (CCLEF) is a charity which runs a secondary education sponsorship scheme for girls. Market Accents is a proud Ambassador and supporter of the charity and has assisted with marketing and communications, including the Splendours of the Commonwealth events, since 2013. CCLEF prizes 16

Market Accents supported the fundraising on the night by donating a  bottle of champagne and fine chocolates for the raffle.

Who’s Using Which Social Networks?

January 2015: As we start another year, YouGov has just released a new survey regarding Social Network usage among adults in the US. And, it seems that the majority are members of social networks: overall only 15% stated they are not a member of any social networks. This number is higher for men (18%) than it is for women (12%). Among the larger platform,s only LinkedIn and Google+ have more male than female members.

As expected, Facebook is still in the lead, with three-quarters of all survey participants (80% of women, 70% of men) reporting being members. From the other networks, Twitter has (31%), Google+ has (29%) and LinkedIn has (28%). While men and women reported roughly equal use of Twitter, men were slightly ahead in Google+ usage (31% vs. 28%), with the gap larger on LinkedIn (30% vs. 25%).

Bringing up the rear is Pinterest with 18%. Interestingly, there is a large gap between men and women using Pinterest (28% among women; 9% among men). This is followed by the fast-growing Instagram (13%), although its audience leans more heavily towards teens, whom were excluded from the survey.

This data originates from a survey questioning how users react to certain type of post (such as racist, political, and sexist ones). The survey was fielded online from December 19-22, 2014 among 2,341 adults (18+), with the figures weighted to be representative of all US adults.

Graph social media

The YouGov survey results indicate the following usage among age groups:

  • Twitter usage is highest among the 18-34 bracket (41%), with the 35-54 (31%) and 55+ (23%) brackets following behind;
  • That disparity is even greater for Instagram, with 27% stated penetration among 18-34-year-olds, versus 12% among the 35-54 group and 4% in the 55+ bracket; and
  • The +55 group (31%) is the largest user group on LinkedIn, compared to 28% of 35-54-year-olds and 23% of 18-34-year-olds.

Finally, when looking at race and ethnicity (in the US), the results reveal that:

  • Twitter continues to appeal to Black Americans (42%) more than Whites (29%) and Hispanics (26%);
  • LinkedIn is less popular among Hispanics (18%) than among Whites (28%) and Black Americans (28%);
  • Instagram proves more attractive to Black Americans (19%) and Hispanics (15%) than to Whites (11%); and
  • Google+ similarly sees higher reported penetration among Black Americans (35%) and Hispanics (34%) than among Whites (27%).

Another excellent exercise in story telling

November 6th, 2014.  It’s that time of year again…the annual tug at the heartstrings…how many of you have already said ahhh after watching the new #JohnLewis #Christmas advert?

They do it so right. Year after year. They spend a lot of money on it. They know their values, and they understand what their customers value. Indeed the team at John Lewis continue building their brand story, year after year. No wonder John Lewis is a well-loved brand, a British icon, a trusted name. Because what they do and say resonates loudly with customers. It is an affirmation to their many loyal shoppers that John Lewis is still true to its brand promise. It is a brand that is alive and in touch with its shoppers, and it is managing to successfully spread its story telling and engagement across all channels.

It is truly an award winning case study in good storytelling,

Market Accents supports SOTC for the second consecutive year

London, SepSplendoursofthecommonwealth logotember 2014: Market Accents, the strategic marketing and communications consultancy has once again worked closely with the Commonwealth Countries League Education Fund (CCLEF) to provide marketing and communication support for the Splendours of the Commonwealth (SOTC) event on Monday September 8, 2014 held at the May Fair Hotel, in London,  the “Official Hotel of London Fashion Week”.

Building on the success of last year’s event, the programme once again was a glittering affair, showcasing talent and fashion design throughout the Commonwealth. This fund raising event was organised by trustees, friends and sponsors of the Commonwealth Countries League Education Fund (CCLEF) and was sponsored by The May Fair Hotel and HSBC. Guests and celebrities include members of the Diplomatic community of the Commonwealth, CCLEF supporters and senior influential women representing UK business, fashion enterprise and global women’s campaigns. The event was hosted by representatives from the CCLEF’s board of Trustees.

Noreen Cesareo, Principal at Market Accents, said, “Once again, Market Accents is delighted to have been a partner and supporter of Splendors and CCLEF.  The SOTC 2014 was larger, bigger and better. It brought together a wealth of talent and design which have benefited CCLEF  in its fundraising efforts. We look forward to a continued relationship with the Board of trustees and the CCLEF worldwide.”

Judith Fisher, Splendours event organiser and CCLEF Hon. Treasurer, said, “As a charity, we depend on our sponsors and supporters, and once again, we are deeply honoured and grateful to The May Fair Hotel owners for their ongoing and generous support. We are also fortunate to have the assistance and direction provided by our SOTC Organising Committee, which includes CCLEF Trustees and representatives from The May Fair Hotel team, Fashion Lookout, Market Accents and Shelly Stock Hutter, among many other supporters. Such invaluable assistance, coupled with the equally generous sponsorship from our lead sponsor HSBC plc, has contributed immensely to bring this spectacular event to life once again.”

About CCLEF – www.cclef.org

The CCLEF has sponsored thousands of bright girls through secondary education since 1967. Today they are supporting 400 able girls across 28 Commonwealth countries. Without their help, these girls would not otherwise receive an education and their lives would be very different indeed. The charity’s founders, the Commonwealth Countries League (CCL), formed out of the suffragette movement in the 1920s, support their work with the help of the High Commissions in London through the annual Commonwealth Fair and other fundraising events.