Sunrise Senior Living Purley wins the Market Accents #IWD2017 Prize Draw

London, March 2017: Noreen Cesareo, Principal at Market Accents, presents Jacqueline Ritchie, General Manager at Sunrise Senior Living Purley, with the a bottle of champagne. This was won by Jacqueline in the Market Accents #IWD2017 Prize Draw held following the #IWD2017 event organised and hosted by Doubletree by Hilton London Docklands on March 8, 2017, in partnership with Inspirational Development Group.

As Noreen said, ” The #IWD2017 event was an excellent opportunity to meet WBs and new businesses in an environment that was charged with energy. Beboldforchange was certainly evident in all the conversations and we were delighted to be able to participate and also have a stand during the event.”

She continued, “We connected with Jacqueline during the evening and she was later announced as the winner of our prize draw for a bottle of champagne. We accepted an invitation to present her with the champagne at the Sunrise Senior Living in Purley, which provides assisted living, nursing care, and dementia care for older people. This was a superb opportunity to see the premises and also experience the great atmosphere created by Jacqueline’s team.”

#smartmarketing #passion #brand #IWD2017 #beboldforchange #doubletree #WB #WeConnectInternational #WomenOwned


Press-Release-PDC-BIG-Made-In-Britain-November-2016.pdf (138 downloads)

London, November 2016. PDC BIG, industry leader in People Identification, is the latest brand to be accredited with the prestigious “Made in Britain” marque to use on its name badge products. With this accreditation, PDC BIG joins a proud and growing club of British manufacturing companies producing quality products that are used worldwide.

The “Made in Britain” campaign promotes British workmanship and is endorsed by the government. It supports its member organisations through the promotion of their brand and products through the website, activities and directory. From big-ticket items such as cars, construction and catering equipment to fashion, print and children’s toys, the marque confirms the inherent values associated with a “Made in Britain” product and puts customers beyond any doubt about the provenance and quality of the item they are buying.

Mark Owers, PDC BIG Sales Manager, said, “We are very proud to display our “Made in Britain” marque next to our BSI ISO quality certification and our membership of Sedex, all of which confirm our commitment to quality, ethical and responsible business practices and a sustainable approach through our reusable products. In the UK, we have been producing innovative and quality name badge and print solutions for nearly 30 years. Our 11,000 square foot manufacturing facility in Ipswich is equipped with the latest technology and produces over 2 million badges a year. Time and time again, our R&D team has developed techniques, processes and products that have kept our brand firmly in the forefront of the “best in British”. Among these is our award-winning British classic Selfit® badge, the original reusable badge which is extensively used by leading brands across Retail, Leisure and Events sectors where there is a high turnover in staff and campaigns.”

PDC BIG is synonymous with innovative solutions that revolve around quality, brand, ease of use and presentation. Its range of badges, wristbands, lanyards and accessories are used globally within Retail, Leisure, Entertainment, Healthcare, Hospitality and Events industries. Part of the Brady Corporation, it processes more than two million name badges, a billion wristbands, half a million lanyards and 13 million business cards each year for companies of all sizes and across all industries from its global manufacturing facilities.



PDC BIG is a global leader in people identification. We connect people, products, and technology through innovative ID solutions that deliver superior customer experiences worldwide. We are focused on quality and excellent customer service. We provide the most innovative and widest available range of identification products such as wristbands, badges, lanyards and accessories to customers all over the world from our manufacturing facilities located in the United Kingdom, Belgium, the United States, Mexico, and China.

PDC BIG is committed to quality and sustainability. We are proud members of Made In Britain ( and Sedex (, the global not-for-profit organisation dedicated to driving improvements in ethical and responsible business practices in global supply chains. We operate a strict Quality Management System, incorporating a robust Quality Assurance Policy which complies with the requirements of ISO 9001:2008.

For a list of services and products, please visit


#Proud2support #Media: WECONNECT INTERNATIONAL Brings Europe’s First Female-focussed Supplier Diversity Forum to The UK

London – October 2016:  The WEConnect International European Conference returns 16th-17th November 2016, now with an extra day dedicated to supply chain inclusion within large corporations.

The Supplier Diversity Forum, which will take place on the second day of the conference, will focus specifically on women-owned businesses. During the two-day conference, WEConnect International invites some of the world’s largest corporations, along with women-owned businesses, to explore supplier diversity and corporate social responsibility.

The WEConnect International European Supplier Diversity Forum provides a platform for both large businesses and SMEs to discuss the benefits of a diverse supplier base, providing useful insights that can be shared with internal procurement teams and information to engage first tier supply partners.

By providing a space for discussion, WEConnect International hopes to increase awareness among large corporations and increase inclusivity, ultimately forming powerful partnerships that will benefit businesses of all sizes and strengthen the British economy.

Research suggests that 900,000 more businesses would be created if the UK achieved the same level of female entrepreneurship as in the US, resulting in an additional £23 billion gross value added to the British economy.

Access to corporate and public sector procurement opportunities remain imbalanced for women-owned enterprises, creating barriers to success, which WEConnect International aims to break down by campaigning for fair and equal access to corporate and public-sector procurement opportunities locally, nationally and internationally.

WEConnect International work with multi-nationals and government departments who recognise the benefits of widening access to their supply chains, and women-owned business who want to connect with corporates and demonstrate their value to large corporations.

Maggie Berry, WEConnect International Executive Director for Europe said: “Through both the conference and the forum, we’re looking to further the supplier diversity agenda here in Europe by helping multi-national corporations to understand the benefits of buying from diverse and women-owned businesses.

“The WEConnect International global network of women-owned businesses includes a wide range of SMEs providing corporate and B2B products and services and this event offers a fabulous opportunity for them to get connected to buyers within the corporate world.”

Miriam Dervan, CEO of mdgroup, a certified women-owned business, said: “The diversity forum aims to open the eyes of other companies and corporations, to the value and significance of working with women-owned businesses. It can be a struggle for women-owned SMEs to be taken seriously and it is important we demonstrate the wealth of skills we have to offer at WEConnect International.

“Diversifying the supply chain shouldn’t just be about ticking boxes, it’s about furthering growth in the diversity market whilst gaining immense benefit for both the women-owned companies WEConnect International supports and the bigger organisations who use our services.”

Michael Robinson, IBM Global Supplier Diversity Program Director, said: “Diversity goes beyond fair hiring practices and protection for all employees. It also includes a focus on how those disparate pieces fit together to create an innovative, integrated whole. We call this approach inclusion.

“Three basic principles underscore IBM’s ongoing commitment to diversity—its workforce, customer base and supply chain. Building and maintaining a community of diverse suppliers increases opportunity to explore new ideas, apply different approaches and gain access to additional solutions that respond to customer needs.’



WEConnect International in Europe is the leading global supplier diversity initiative spearheading the connection of women-owned business and multinational corporations.

The WEConnect International Conference and Supplier Diversity Forum is hosted by IBM and sponsored by a range of global leaders, including Intel, Accenture, and Monsanto and more. For more information on the event, visit the WEConnect International website.

To register attendance, visit

Please contact  for all enquiries relating to WEConnect International.


London October 2015. The second International Female Quotient (#FQ2) Conference took place on Wednesday October 28 at The Shard in London, in the Warwick Business School venue. The conference highlighted key research findings on women’s enterprise and launched an exciting ten-point plan and deployment framework that underpins the development of the first UK Economic Blueprint for Women.

The conference was organised by Pink Shoe Foundation (Pink Shoe) in collaboration with the Enterprise Research Centre (ERC), the UK’s leading independent Research Centre on SMEs and enterprise. It is the second Female Quotient conference organised by Pink Shoe and supports the growth of women-owned businesses in the UK. The first conference, held in October of last year, discussed the state of opportunities for women in business. A direct outcome was agreement by the conference delegates on the concept of a UK Economic Blueprint for Women and a strong partnership with Women Impacting Public Policy (WIPP) International.

WIPP International, who participated and presented in last year’s conference, were at the time looking outside the US to take their tested model to pilot in a country where it would make a difference. In the weeks following that first conference, a Memorandum of Understanding (MOU) was signed between the Pink Shoe Foundation and WIPP International in the US. Pink Shoe has since been confirmed as the delivery partner for the model which underpins the UK Economic Blueprint for Women.

As a result, and with the support of WIPP International, Pink Shoe has developed the framework for the UK Economic Blueprint to drive the growth of women-owned businesses. The Blueprint will help to create the conditions for women owned/led businesses to gain an equal share of business opportunities and contracts nationally and internationally. It is based on four principles: fair access to capital, markets, research and training (including mentoring and coaching).

This year’s conference launched the UK Economic Blueprint for Women, which is being driven by the Pink Shoe Senate. Speakers included the Rt Hon Alan Mak MP, Professor Stephen Roper, Director and Deputy Directors Professor Mark Hart and Katherine Hathaway, from the Enterprise Research Centre; Jennifer Bisceglie, President of WIPP International, and Baroness Burt of Solihull.

Jill Pay, Chair of the Pink Shoe Senate, updated on progress since the first FQ conference and described the ten point framework, covering the vision, mission and scope of the task force and work streams which have been set up to bring the Economic Blueprint to fruition over the next five years. ERC shared recent research findings about women-owned businesses in the UK, while two of the established work streams – access to capital and access to markets – were also presented. Confirmed delegates include women business owners, organisations that represent women business owners, influencers and policy makers.

The Minister of State for Small Business, Industry and Enterprise, the Rt. Hon Anna Soubry MP, who briefly joined the conference during the networking reception said, “Earlier this week we announced new measures to eradicate gender pay inequality in the work place as part of the Government’s determination to extend opportunity to all. Although the gender pay gap is the lowest since records began, I still see too many examples of capable women losing out.

“In the 21st century, women-led businesses should get a fairer share of the market. That is why I welcome the development of the UK Economic Blueprint and the work of the Pink Shoe Foundation to give talented women a strong, influential voice.”
As Jill Pay commented, “This year’s conference is pivotal. It is Day One in Year One of our Economic Blueprint framework and we are now promoting our work streams to women-owned businesses everywhere in the UK. In the past year, we have established the work streams and set out their terms of reference. We are primarily working with nationally based organisations and networks of women-owned businesses, in order to reach the largest possible number of women-owned businesses.”

Helene Martin Gee continued, “The UK Economic Blueprint has set down a marker which will act as a strong beacon to female entrepreneurs and women owned businesses. The Blueprint has strong support from Ministers, MPs and Peers and via the All Party Parliamentary Group for Entrepreneurship and other leading All Party groups. We will use advocacy and influence to seek policy and economic solutions to improve opportunities for women led businesses and with the assistance of our international and UK partners and supporters, we are confident that we can achieve our goals.”

The Conference was sponsored by Addidi Wealth and supported by The Sourcing Team. Market Accents is proud to be part of the conference and to have assisted with communications.

Pink Shoe Foundation is an influential and innovative business network that works to positively impact life-long development of women. Its founder is Helene Martin Gee. Patrons are The Rt. Hon Theresa May MP and Tessa Sanderson CBE. The Pink Shoe Senate, which drives development and strategy, is chaired by Jill Pay. Established in 2007 in London, Pink Shoe creates initiatives across the UK to advance talented women at all levels. Members are an eclectic mix of high-ranking professionals encompassing Government, industry, academia, entrepreneurship, public service and third sectors. Its special focus on Entrepreneurship includes working in partnership with key Parliamentary groups to generate a range of vibrant and interactive events connecting prominent and emerging entrepreneurs, and young people of all backgrounds with Parliament.

WIPP International’s mission is to build powerful collaborative networks among leading, women-led organisations to leverage their joint power to negotiate for policy and economic solutions to enable women to achieve economic independence and participate fully in their country’s economic growth. For more information, please visit  WIPP in the US was founded in 2001. It now represents 4.7m women in business and has 78 partnering organisations. It is non-partisan and focuses with considerable success on advocacy for economic policies that impact the growth of women entrepreneurs.

The Enterprise Research Centre (ERC) was established in 2013 with a mission to answer the question ‘What drives SME Growth?’. It is a collaboration between 23 world class researchers from five University Business Schools: Warwick, Aston, Birmingham, Imperial College and Strathclyde. It is currently funded by BIS, Innovate UK, the British Bankers Association (on behalf of four major banks) and the Economic & Social Research Council. Its research covers six major themes – Entrepreneurial Ambition, Leadership & Management, Finance, Diversity, Export & Innovation and Business Demographics – and considers how these relate to the growth of SMEs. It also aims to be a ‘go to’ resource for data on small and medium size firms and their performance. ERC works with a wide range of partners and is collaborating with Pink Shoe to provide the evidence to stimulate the debate around women’s enterprise.

The UK Economic Blueprint for Women is being developed by the Pink Shoe in collaboration with key corporate partners and other organisations such as the Royal Society of Arts, WEConnect International, and the Enterprise Research Centre (ERC). It has strong support from Ministers, MPs and Peers, and via the All Party Parliamentary Group for Entrepreneurship and other leading All-Party groups.