#Newsroom: Noreen Cesareo has been nominated for the UK’s Largest Diversity Awards

London February 19th, 2-019. Noreen Cesareo, Founder and Principal, Market Accents, has been nominated for the UK’s Largest Diversity Awards.

Noreen Burroughes Cesareo nominated for Positive Role Model Award for Gender

Noreen Burroughes Cesareo nominated for Positive Role Model Award for Gender

Noreen, an entrepreneur and active supporter of female economic empowerment and girls’ education, has been nominated from the London area for the Positive Role Model Award, Gender at The National Diversity Awards 2019.

The Awards, which will be held at the Breathtaking Liverpool Anglican Cathedral on 20th September 2019 bring together Britain’s most inspirational and selfless people, to honour the rich tapestry of our nation, recognising individuals and groups from across the UK.  The prestigious black tie event recognises nominees in their respective fields of diversity including age, disability, gender, race, faith, religion and sexual orientation.

Noreen’s nomination comes on the back of her work in women’s economic empowerment and girls’ education. She has volunteered her time freely over many years to push these causes forward, in the UK, around the Commonwealth and internationally. She is a trustee of the Commonwealth Girls Education Fund; sits on the UK APPG For Women in Enterprise board as a lead for International Trade; A Pink Shoe Ambassador, Lead for Exports, Markets and Marketing within the first ever UK Economic Blueprint for women-owned businesses; and core member of Woman Economic Initiative (WEI) – a global, collaborative initiative to promote women’s economic empowerment. Within these roles, she is an active participant, seeking solutions, fund raising, carrying out research, developing thought leadership and working on advocacy projects that influence or change policy. She has actively participated in local and international events, driving forward agendas, and has spoken on radio and other media about the impact of women-owned businesses and gender equality. She is a very positive role model and has touched many people through her zest for life, her work on promoting gender equality and education.

Leading global brand Johnson & Johnson were 2018 Headline sponsors of the UK’s largest diversity awards, attracting a growing list of supporters including Adam Hills, Graham Norton and Katie Piper.

Sir Lenny Henry CBE, previous shortlisted nominee for the Celebrity of the Year gong said; “Diversity to me means involving everybody without any discrimination; its means having integrated groups in society, it means fairness and total inclusion and that’s what the National Diversity Awards are about. Congratulations to everyone who has been nominated, you’re all doing a fantastic job, rock on!”

The National Diversity Awards receives over 25,000 nominations and votes annually. Founder & CEO Paul Sesay said, “As we enter our 8th awards season, The National Diversity Awards prepare to welcome a host of outstanding role models and charities to our family. We look to those who represent progress, spirit and resilience, and I cannot wait to learn about the wonderful work being carried out this year”.

Nominations close on May 31, 2019 and shortlisted nominees will be announced shortly after this date. To vote for Noreen, please click here: https://nationaldiversityawards.co.uk/nominee/noreen-burroughes-cesareo-london-uk/

#NDA #NDA2019 www.nationaldiversityawards.co.uk

#KnowledgeShare: Understanding Segmentation and Today’s Customer Experience

Today’s customers are more demanding and discerning. They expect relevancy of messaging and a good customer experience. They know what they want and are not afraid to look. They are also quite fluent in using various channels to get information and move through the “purchasing decision process”.

As marketers, we look at the customer journey and the different types of customers, and then group them using common traits, characteristics, loyalties and purchasing behaviours. Grouping customers into segments enables brands to plan more effectively and to focus tailored marketing communications to specific types of customers, across channels and various customer experiences (CX).

In 2018, Noreen Cesareo delivered two webinars on Segmentation and Demographics – one for WE Connect International in May 2018, and the other for WE Connect Academy in December 2018. 

In the webinars, she looked at the benefits segmentation can bring to both the business and to the overall customer experience (#CX) and discusses how business can map out the customer journey, profile and segment clients.

If you are interested in understanding how you too can apply Segmentation, Demographics and Strategic Marketing to your business and customer journeys, email us for links to the webinars and more information.

#Thought leadership #strategy #marketing  #segmentation  #CX #WEConnect