Content marketing is a strategic marketing approach to attract and engage with a defined audience. It is a valuable strategy used to create and distribute valuable, relevant and consistent content that ultimately will drive customers to engage with your solutions.
Delivering of content is dependent on channels, and as technology and search engines change, so do the strategies we deploy to engage your brand with your customers.
From advertising to email marketing, white papers, articles, blog stories, press releases, social media, copywriting and brand messaging, we use content marketing to increase leads and drive your brand forward.
Our aim is to generate conversations with customers and users which tie it in with the focus of our marketing and communication plans and make the most of timely activity.
We stay abreast of new technologies and ensure our conversations are integrated. We proactively engage customers on social media, using Twitter, Facebook, LinkedIn, Pinterest, Instagram, Google+, and blogs to promote ideas, opinions, press releases and build online reputations for our clients. We also carry out promotion onsite and offline, depending on the brand and customer behaviours.
When preparing releases for media, we research targeted media, including awards, publications and special reports that may be useful to exploit editorially and can provide quarterly action lists. We write targeted press releases, award submissions and editorials. We also act as a distribution service, utilising our distribution and current media database.
Read our case studies and contact us today to see how we can help you.