Today’s customers are more demanding and discerning. They expect relevancy of messaging and a good customer experience. They know what they want and are not afraid to look. They are also quite fluent in using various channels to get information and move through the “purchasing decision process”.
As marketers, we look at the customer journey and the different types of customers, and then group them using common traits, characteristics, loyalties and purchasing behaviours. Grouping customers into segments enables brands to plan more effectively and to focus tailored marketing communications to specific types of customers, across channels and various customer experiences (CX).
In the webinars, she looked at the benefits segmentation can bring to both the business and to the overall customer experience (#CX) and discusses how business can map out the customer journey, profile and segment clients.
If you are interested in understanding how you too can apply Segmentation, Demographics and Strategic Marketing to your business and customer journeys, email us for links to the webinars and more information.
#Thought leadership #strategy #marketing #segmentation #CX #WEConnect