London, August 2012: Marketing and communication experts Market Accents have introduced a dedicated strategic support and communications service to assist boutique, lifestyle and heritage hotels and venues to develop winning strategies based on evolving customer habits.
This service has developed in response to a growing demand from boutique hotels and heritage venues as they seek to grow the business during these challenging economic times. Noreen Cesareo, Market Accents Principal said, “Over the last few years, this sector has evolved dramatically, as customers have embraced new technologies, developed and changed. The customer has grown more sophisticated and now expects, and demands, an inspiring experience.
In fact, they seek a level of quality service that was synonymous with the glamour and luxury service levels that the previous generation expected and experienced. Today, with their increasing awareness and expectations of cutting edge technologies and design, what customers want is the experience with the “wow” factor, matched with the exclusive five-star service.”
Success in this sector varies depending on location, strategic direction and the type of customers they attract. By tapping into current trends for lifestyle experiences, and creating matches with the organisation’s culture, Market Accents is able to create profiles and develop marketing, communications and PR programmes that include targeted activities. The focus is on creating long-lasting revenue and on generating footfall during typically quiet and low periods.
Over the years, Market Accents has been involved with a number of national and international boutique hotels, venues, membership organisations and professional networks. The focus is always on creating value: gathering insights, establishing propositions, creating marketing and communications programmes and assisting with the management and running of these clubs.
Noreen Cesareo continued: “We have worked with hotels, venues, professional and leisure membership organisations for a number of years and we know this market well. At a time when revenues are down, this is one of the few ways to tap into long-term revenue-generating markets without devaluing any part of the proposition.”
Market Accents is offering a complimentary consultation to organisations, societies and venues to discuss ways to revive the current proposition. For further information, please contact us directly by email at firstname.lastname@example.org or call on +44 (0) 7787 555651.