Who’s Using Which Social Networks?

January 2015: As we start another year, YouGov has just released a new survey regarding Social Network usage among adults in the US. And, it seems that the majority are members of social networks: overall only 15% stated they are not a member of any social networks. This number is higher for men (18%) than it is for women (12%). Among the larger platform,s only LinkedIn and Google+ have more male than female members.

As expected, Facebook is still in the lead, with three-quarters of all survey participants (80% of women, 70% of men) reporting being members. From the other networks, Twitter has (31%), Google+ has (29%) and LinkedIn has (28%). While men and women reported roughly equal use of Twitter, men were slightly ahead in Google+ usage (31% vs. 28%), with the gap larger on LinkedIn (30% vs. 25%).

Bringing up the rear is Pinterest with 18%. Interestingly, there is a large gap between men and women using Pinterest (28% among women; 9% among men). This is followed by the fast-growing Instagram (13%), although its audience leans more heavily towards teens, whom were excluded from the survey.

This data originates from a survey questioning how users react to certain type of post (such as racist, political, and sexist ones). The survey was fielded online from December 19-22, 2014 among 2,341 adults (18+), with the figures weighted to be representative of all US adults.

Graph social media

The YouGov survey results indicate the following usage among age groups:

  • Twitter usage is highest among the 18-34 bracket (41%), with the 35-54 (31%) and 55+ (23%) brackets following behind;
  • That disparity is even greater for Instagram, with 27% stated penetration among 18-34-year-olds, versus 12% among the 35-54 group and 4% in the 55+ bracket; and
  • The +55 group (31%) is the largest user group on LinkedIn, compared to 28% of 35-54-year-olds and 23% of 18-34-year-olds.

Finally, when looking at race and ethnicity (in the US), the results reveal that:

  • Twitter continues to appeal to Black Americans (42%) more than Whites (29%) and Hispanics (26%);
  • LinkedIn is less popular among Hispanics (18%) than among Whites (28%) and Black Americans (28%);
  • Instagram proves more attractive to Black Americans (19%) and Hispanics (15%) than to Whites (11%); and
  • Google+ similarly sees higher reported penetration among Black Americans (35%) and Hispanics (34%) than among Whites (27%).

Another excellent exercise in story telling

November 6th, 2014.  It’s that time of year again…the annual tug at the heartstrings…how many of you have already said ahhh after watching the new #JohnLewis #Christmas advert?

They do it so right. Year after year. They spend a lot of money on it. They know their values, and they understand what their customers value. Indeed the team at John Lewis continue building their brand story, year after year. No wonder John Lewis is a well-loved brand, a British icon, a trusted name. Because what they do and say resonates loudly with customers. It is an affirmation to their many loyal shoppers that John Lewis is still true to its brand promise. It is a brand that is alive and in touch with its shoppers, and it is managing to successfully spread its story telling and engagement across all channels.

It is truly an award winning case study in good storytelling,

Market Accents supports SOTC for the second consecutive year

London, SepSplendoursofthecommonwealth logotember 2014: Market Accents, the strategic marketing and communications consultancy has once again worked closely with the Commonwealth Countries League Education Fund (CCLEF) to provide marketing and communication support for the Splendours of the Commonwealth (SOTC) event on Monday September 8, 2014 held at the May Fair Hotel, in London,  the “Official Hotel of London Fashion Week”.

Building on the success of last year’s event, the programme once again was a glittering affair, showcasing talent and fashion design throughout the Commonwealth. This fund raising event was organised by trustees, friends and sponsors of the Commonwealth Countries League Education Fund (CCLEF) and was sponsored by The May Fair Hotel and HSBC. Guests and celebrities include members of the Diplomatic community of the Commonwealth, CCLEF supporters and senior influential women representing UK business, fashion enterprise and global women’s campaigns. The event was hosted by representatives from the CCLEF’s board of Trustees.

Noreen Cesareo, Principal at Market Accents, said, “Once again, Market Accents is delighted to have been a partner and supporter of Splendors and CCLEF.  The SOTC 2014 was larger, bigger and better. It brought together a wealth of talent and design which have benefited CCLEF  in its fundraising efforts. We look forward to a continued relationship with the Board of trustees and the CCLEF worldwide.”

Judith Fisher, Splendours event organiser and CCLEF Hon. Treasurer, said, “As a charity, we depend on our sponsors and supporters, and once again, we are deeply honoured and grateful to The May Fair Hotel owners for their ongoing and generous support. We are also fortunate to have the assistance and direction provided by our SOTC Organising Committee, which includes CCLEF Trustees and representatives from The May Fair Hotel team, Fashion Lookout, Market Accents and Shelly Stock Hutter, among many other supporters. Such invaluable assistance, coupled with the equally generous sponsorship from our lead sponsor HSBC plc, has contributed immensely to bring this spectacular event to life once again.”

About CCLEF – www.cclef.org

The CCLEF has sponsored thousands of bright girls through secondary education since 1967. Today they are supporting 400 able girls across 28 Commonwealth countries. Without their help, these girls would not otherwise receive an education and their lives would be very different indeed. The charity’s founders, the Commonwealth Countries League (CCL), formed out of the suffragette movement in the 1920s, support their work with the help of the High Commissions in London through the annual Commonwealth Fair and other fundraising events.

So mobile messaging has taken over texting…..

So mobile messaging has taken over texting…makes a lot of sense. Interesting reading from techworld.com

SMS texting in deep decline in UK as mobile message apps take over

Mobile users move on

By John E Dunn | Techworld | Published: 17:51, 13 January 2014

The SMS text message came to define the start of the mobile era but now the mobile era is moving on. New OFCOM figures show the numbers being sent across UK mobile networks dropped sharply during 2013.

Buried inside Deloitte’s TMT Predictions Report 2014, the UK telecom regulator’s numbers report that a total of 145 billion made their way between mobile devices during the last year, down around 7 billion from 2012.

Although that sounds like a modest 4.6 percent drop that is still a jolt for a once-mighty form of communication that as recently as 2010 to 2011 recorded a growth rate of 18 percent.

It is not (as some stories have claimed) the first ever fall in UK text volumes; that happened around the last quarter of 2011, as reported a year later in stories suggesting social media as a possible cause. But if the quarterly figures put out by OFCOM for 2012 showed smallish but consistent quarterly drops, the new numbers used by Deloitte have that accelerating.

Projecting ahead, Deloitte predicts that SMS volumes will now drop to around 140 billion for 2014, which might turn out to be generous.

If social media halted the SMS juggernaut it is mobile instant messaging (MIM) that is now eating it. Once marooned inside small PC applications, this has migrated to mobile apps such as WhatsApp, Viber and Skype that don’t charge for communication.

No amount of SMS bundling by mobile networks will stop their rise.

Deloitte predicts that globally in 2014 MIM messaging will carry twice as many messages as SMS, which still leaves text messaging generating $100 billion (£61 billion) in revenues, about 50 times that for MIM. SMS might no longer be king and queen but it still makes huge amounts of money.

“We expect SMS to continue to generate significantly greater revenues than MIM even as far out as 2018, by which point global SMS revenues are expected to have started falling,” said Deloitte.

“We would also expect MIM services on mobile phones to continue to substitute not just for SMS, but all other forms of communication, from e-mail to phone calls.”

MIM will also therefore start to hit phone volumes and even emails so SMS won’t be the only loser. If that’s correct, the change from SMS, phone and mobile email isn’t simply about the changing habits of smartphone and tablet owners.

This preference also shifts the communications axis from one controlled by mobile operators to one controlled by software and Internet firms. Mobile firms will hope that the rise in 4G traffic will compensate for that but there’s not getting away from the fact it reinforces that they are dumb (but profitable) pipes first and foremost.

http://news.techworld.com/security/3496880/sms-texting-in-deep-decline-in-uk-as-mobile-message-apps-take-over/?cmpid=TD1N16&no1x1&olo=daily+newsletter