Participating in WealthBriefing Research on Female Clients and Entrepreneurs

Winning Women:Key Insights for Wealth Firms Targetting Today's Dynamic Female ClientsWe were delighted to be asked to participate in the WealthBriefing Research Report launched in London in December 2017 at the 5th WealthBriefing European Family Wealth Forum.

The report , produced in partnership with Boston Multi Family Office and Wealthmonitor, explores the sectors and regions where women are “winning” in the wealth stakes today, and outlines key ways firms might look to attract and retain their business.

“Global wealth demographics have been going through seismic shifts in recent decades. Emerging markets have enjoyed explosive growth in their high and ultra-high net worth populations, while a new generation of younger clients has come to the fore. But it is the growth in women’s wealth that is arguably the most important change firms must adapt to: women are currently estimated to control around a third of the world’s total private wealth, with their financial strength growing at every level.

Not only do female clients constitute a large segment, but they are also a highly attractive one inclined towards greater loyalty and advocacy of their trusted advisors. It is therefore paramount that firms do not continue to be largely “gender-blind” and make greater efforts to attract and retain their business.

This cutting-edge study is based on a survey of wealth-holders, entrepreneurs/business-owners, family office professionals and other advisors; along with proprietary data on liquidity events collated by Wealthmonitor. Over half our survey participants think women’s economic power and financial independence is growing rapidly around the world, and this is convincingly backed up by wealth creation trends. In Europe, female wealth steadily increased throughout the years between 2012 and 2016, with industrials and chemicals the top sector for wealth creation, followed by the consumer and technology sectors.

Many firms pay little heed to gender in their client strategies, but approaching two-thirds of participants think wealth managers should certainly take gender into account. Indeed, 34% see it as being of the utmost importance to an intelligent segmentation strategy. In this context, it is telling that 62% of wealth management professionals believe that the industry does not cater well to the specific wants and needs of female clients, and just one in ten sees women as very well served at present.”

The report highlighted specific challenges which needed to be tackled, including:

“Female UHNWIs and entrepreneurs face a raft of particular challenges throughout their wealth journeys, and particularly so in certain geographies and sectors. They may find themselves feeling isolated indeed when building up their businesses for instance. Firms committed to addressing these issues will therefore be well placed to build affinities with female wealth creators, and also to build out product and service offerings that are highly attuned to women’s specific needs. In order to help women achieve their goals and optimise their experience, the report found that specific advisor education should be a high priority; overall, a massive 82% of respondents advocated further training on this front. More broadly, 84% of participants believe that wealth firms need to have greater female representation in their workforces and leadership teams to better engage with wealthy women.

The report also looks in depth at the differences in how males and females invest, and how they define success in their own lives. Socially Responsible Investing and impact investing are thought to hold particular appeal for female investors, with 70% of respondents believing this to be the case.  Our expert panel also pointed out that firms targeting wealthy women also stand much to gain from providing networking, collaboration and mentoring opportunities for their clients, gaining the loyalty and trust of female wealth creators by helping them towards their goals in very concrete ways.

Females are increasingly households’ primary earners across developed countries, while labour market participation and education are improving in even the most previously restrictive regions. True, global gender equality may still be some way off, but we should all look forward to a time when half the world’s population will wield half its financial power – and wealth firms seeking genuine net new asset growth should be in particular.”

Noreen Cesareo, who gave views on marketing to female wealth-holders, business-owners and entrepreneurs said that, “The research is very timely and mirrors the findings I have come across in my own work and research in recent years on women’s economic empowerment, the UK Economic Blueprint for women-owned businesses and female entrepreneurs. The demographic is not well services and as many firms are finding out,  pushing communications, collateral and product/service design that have been prepared to appeal to a different audience – typically one that is male, older and reflecting a different lifestyle to your target segment – will certainly fail. It is clear from feedback provided by female wealth-holders and entrepreneurs that most wealth management campaigns are clearly being focused on segments other than them. Jargonistic language which alienates women rather than convincing them to invest is a particular issue.

“The solution is to “get back to basics” and understand the drivers within the segment and communicate the organisation’s appreciation of them in a way which the type of women being targeted can relate to, fits their lifestyle (whatever that may be) and isn’t patronising. Life stage, family situation and source of wealth were just a few of the segmentation factors which will have an impact and have been identified as particularly worthy of attention when institutions are targeting women.”

Noreen Cesareo is involved in a number of international initiatives looking at diversity and female economic empowerment, including:

  • The UK Economic Blueprint, which will enable women to achieve their maximum potential and to participate fully in the country’s economic growth. It aims to help create the conditions for scalable women-owned businesses to gain a fairer share of business opportunities and contracts nationally. Lead: Team UK WBs Economic Blueprint : Marketing & PR; Access to Markets: Exports
  • The All Party Parliamentary Group for Women & Enterprise: lead on International Trade and Connections
  • WEIForward Team and Tech Platform

 

 

 

 

#Proud2Support: PDC BIG releases a new website and online shop, giving users full design control and complete access to a comprehensive range of quality People ID products

London, July 2017.  PDC BIG, global industry leader in People Identification (ID), and acknowledged specialist for corporate, retail, hospitality, events, conferences and festivals, has released a new website  –  www.pdc-big.co.uk –  which is designed entirely around customer requirements. This new site combines full access to quality People ID products and smart award-winning software technologies with online design elements, an ordering system and shop.

The website maintains PDC BIG’s leadership position and enhances its online presence with the only complete digital people ID solution in the UK. It is packed with fast and easy-to-use features, offering unprecedented choice, control and flexibility in design. Customers have complete access to its comprehensive range of people ID products, all underpinned by the PDC BIG guarantee on quality, service and excellence.

Quality personalised People ID products are now clicks away for existing and new customers. Designed for the small to medium-sized businesses with product orders below a medium threshold, they can browse the extensive range of name badges, wristbands, lanyards, badge holders, badge reels and ID accessories, searching either by product material or usage. Strong, inbuilt design elements allow for creativity and personalisation, while site features are equipped with intuitive tools to design layouts, create and recall templates, change detail, backgrounds and colours, upload and add logos and other images, as well as import or export files from the site. It has never been so easy for our customers to design their own badges or customise their event wristbands and lanyards.

In addition, registered website users are able to access personal accounts; view invoicing and order history; and track orders through status updates online or via email notifications.  Payment options include credit cards, PayPal and bank transfers. Users can process multiple orders and have the orders delivered to different addresses, with free delivery for orders placed of £100 or above in net* product value. Customer service is available for complex orders and PDC BIG help is always at hand in case of any problems.

The PDC BIG website and products are guaranteed through stringent quality and socially responsible, environmental policies, processes and controls. With Sedex membership, ISO accreditation and the Brady programme of continuous improvement, its global operations are leading examples of efficient and cost-effective customer-led solutions that demonstrate the superiority of PDC BIG’s products across the industries.

Commenting on the launch, Jofroi Dangoisse, PDC BIG Marketing Manager, said, “The new website is the only complete UK digital shop and online design for wristbands, name badges, lanyards and accessories. With a five-day production turnaround on orders, it is the ideal solution for small to medium-sized customers and can handle bespoke orders for quantities as low as one badge or one hundred wristbands. With access to the award-winning Selfit® Global as well as the most comprehensive range of ID products available in the UK, our site continues to make the PDC BIG experience stress-free, whether you are ordering people ID products for an event, conference or festival,  teams, staff or retail or hospitality outlets.”

Nicolas Lefevre, PDC BIG E-Marketing Manager, added, “This is the first release of our new website.  Updates will follow and new releases will extend coverage across Europe. With such strong site features for design layouts, templates, personalisation and the import and export of files, we are not surprised that feedback from early users of the site was so positive.  In their own words, they found the site easy to navigate, and uncomplicated and clear enough to use by anyone, anywhere.  We believe our new website keeps you firmly in charge, placing the power of choice, design and editing at your fingertips.”

PDC BIG, a leading wristband and badge manufacturer in Europe, is synonymous with innovative solutions that revolve around ease of use, brand, presentation, quality and security. Its comprehensive range of ID solutions includes name badges, wristbands, lanyards and accessories such as badge reels and ID card holders. They are used globally within Events, Conferences, Leisure, Entertainment, Hospitality, Retail and Healthcare industries. Part of the Brady Corporation, it processes more than two million name badges, a billion wristbands, half a million lanyards and 13 million business cards each year for companies of all sizes and across all industries from its global manufacturing facilities.

ENDS

*net product value is after deduction of any promotions, customisation and VAT