#Media: Market Accents participates as a guest on Share Radio’s Women & Money

London, 24 December 2016: Noreen Cesareo, Principal at Market Accents, a WeConnect certified woman-owned business, was a guest on the business-focussed digital station Share Radio.  She took part in Sarah Pennells‘ Women and Money: A look back at 2016.

On the programme, Sarah and her guests looked at the big money stories affecting women in 2016, including changes to the state pension age, the role of women in business and on company boards and the gender pay gap. Together with Noreen Cesareo were guests Malcolm McLean from the pension consultants Barnett Waddingham and Fiona Chow from Pregnant & Screwed.

Noreen talked about the various initiatives she is involved in, including the first ever UK Economic Blueprint (EB) for Women-owned Businesses and the development of the EB’s digital platform which will be an independent, inclusive, first port of call for advice, information, support, training, mentors, case studies and innovative tools that will help women to start and scale up their businesses. She mentioned the current status of women directors on boards, and also talked about the challenges faced by female entrepreneurs and WBs.

https://www.shareradio.co.uk/podcasts/women-money-a-look-back-at-2016-24-dec-16/PodcastPlayer

#shareradio #eb4women #FQ3

Another excellent exercise in story telling

November 6th, 2014.  It’s that time of year again…the annual tug at the heartstrings…how many of you have already said ahhh after watching the new #JohnLewis #Christmas advert?

They do it so right. Year after year. They spend a lot of money on it. They know their values, and they understand what their customers value. Indeed the team at John Lewis continue building their brand story, year after year. No wonder John Lewis is a well-loved brand, a British icon, a trusted name. Because what they do and say resonates loudly with customers. It is an affirmation to their many loyal shoppers that John Lewis is still true to its brand promise. It is a brand that is alive and in touch with its shoppers, and it is managing to successfully spread its story telling and engagement across all channels.

It is truly an award winning case study in good storytelling,

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