Market Accents takes part in IWD2017 #BeBoldforChange

London, March 2017: Market Accents participated in this year’s IWD2017 event organised and hosted by Doubletree by Hilton London Docklands, in partnership with Inspirational Development Group.

The invitation to participate was extended through WeConnect International and Market Accents was one of three sponsoring companies present with a stand.  This well attended event in Canary Wharf attracted other WBs and businesses from the area, who came together for an inspiring evening of talks centered on women who are in their own unique ways living the challenge – #BeBoldforChange.  These were followed by excellent networking over wine and canapés.

#smartmarketing #IWD2017 #beboldforchange #doubletree #WB #WeConnectInternational #WomenOwned

Who’s Using Which Social Networks?

January 2015: As we start another year, YouGov has just released a new survey regarding Social Network usage among adults in the US. And, it seems that the majority are members of social networks: overall only 15% stated they are not a member of any social networks. This number is higher for men (18%) than it is for women (12%). Among the larger platform,s only LinkedIn and Google+ have more male than female members.

As expected, Facebook is still in the lead, with three-quarters of all survey participants (80% of women, 70% of men) reporting being members. From the other networks, Twitter has (31%), Google+ has (29%) and LinkedIn has (28%). While men and women reported roughly equal use of Twitter, men were slightly ahead in Google+ usage (31% vs. 28%), with the gap larger on LinkedIn (30% vs. 25%).

Bringing up the rear is Pinterest with 18%. Interestingly, there is a large gap between men and women using Pinterest (28% among women; 9% among men). This is followed by the fast-growing Instagram (13%), although its audience leans more heavily towards teens, whom were excluded from the survey.

This data originates from a survey questioning how users react to certain type of post (such as racist, political, and sexist ones). The survey was fielded online from December 19-22, 2014 among 2,341 adults (18+), with the figures weighted to be representative of all US adults.

Graph social media

The YouGov survey results indicate the following usage among age groups:

  • Twitter usage is highest among the 18-34 bracket (41%), with the 35-54 (31%) and 55+ (23%) brackets following behind;
  • That disparity is even greater for Instagram, with 27% stated penetration among 18-34-year-olds, versus 12% among the 35-54 group and 4% in the 55+ bracket; and
  • The +55 group (31%) is the largest user group on LinkedIn, compared to 28% of 35-54-year-olds and 23% of 18-34-year-olds.

Finally, when looking at race and ethnicity (in the US), the results reveal that:

  • Twitter continues to appeal to Black Americans (42%) more than Whites (29%) and Hispanics (26%);
  • LinkedIn is less popular among Hispanics (18%) than among Whites (28%) and Black Americans (28%);
  • Instagram proves more attractive to Black Americans (19%) and Hispanics (15%) than to Whites (11%); and
  • Google+ similarly sees higher reported penetration among Black Americans (35%) and Hispanics (34%) than among Whites (27%).

Market Accents provides marketing and communication support to CCLEF and Splendours of the Commonwealth

Splendoursofthecommonwealth logoLondon, August 2013. Market Accents, the strategic marketing and communications consultancy, has worked closely with the Commonwealth Countries League Education Fund (CCLEF) to provide marketing and communication support for the inaugural Splendours of the Commonwealth event on September 12, 2013 held at the May Fair Hotel in London.

Splendours of the Commonwealth ( is a showcase of talented and bright designers and models from the fashion industry throughout the Commonwealth. The result of a collaborative and creative effort, Splendours of the Commonwealth has brought together many of the CCLEF’s supporters and partners including the May Fair Hotel, which is the Official Hotel of London Fashion Week, London Garments Expo, lead sponsor HSBC Bank plc., Deloitte LLP, and many others.

The charity event promises to be an unforgettable occasion of glitz and glamour, fashion, musical performances and fund raising. During the evening, designers from around the Commonwealth will present their work in a catwalk show, compered by Russell Amerasekera of Epiphany Presentations.  The event includes a pre-show reception, musical entertainment and a silent auction of art works created by pupils from various Commonwealth countries.  The show also features an exclusive finale by Jenny Packham, one of the UK’s top British designers.  Volunteers from the London Garments Expo are directing the designers and Commonwealth models who were recruited from London, while Southampton Solent University students are donating their time and skills to the show’s hair and make-up design.

Judith Fisher, event organiser and CCLEF Hon. Treasurer said, “As a charity, we are deeply honoured and hugely grateful to the May Fair Hotel owners for their generous support, as they have been involved in the organisation of this event from the very start. We are also fortunate to have the invaluable assistance, design and on-going direction that have been provided from the London Garments Expo team.  Such assistance, coupled with the equally generous sponsorship from our lead sponsor HSBC plc., and Deloitte LLP and our other partners, have all contributed immensely to make this happen.  Splendours of the Commonwealth 2103 is our inaugural event, and the response so far has been truly inspiring.”

Various art works will be auctioned at the end of the evening through a silent auction. These art works have been specially created this summer by pupils from schools where there are girls currently sponsored by the CCLEF.  A preview of these unique art works may be viewed online at Donations may also be made through the site

Among the invited guests are members of the diplomatic community of the Commonwealth, CCLEF supporters, and senior women in business and corporate life, including Baroness Jo Valentine, Ade Adepitan and other celebrity guests. Present to greet the guests will be CCLEF patrons, Baroness Betty Boothroyd and Baroness Shreela Flather, together with various members from the Board of Trustees.

Noreen Cesareo, Principal at Market Accents, said, “I was approached by Judith Fisher to assist at a very early stage in the planning, and this has worked well for everyone. Working with Jamie Graham of Cypher Design, together we provided a full marketing and visual creative support solution, developing the brand, communication, pr and creative materials, evite and website. The result is a dynamic and vibrant brand with which to showcase the event.”

About CCLEF –

The CCLEF has sponsored thousands of bright girls through secondary education since 1967. Today they are supporting 397 able girls across 25 Commonwealth countries. Without their help, these girls would not otherwise receive an education and their lives would be very different indeed. The charity’s founders, the Commonwealth Countries League (CCL), formed out of the suffragette movement in the 1920s, support their work with the help of the High Commissions in London through the annual Commonwealth Fair and other fundraising events.

Market Accents expands its dedicated services for membership organisations

London, January 2013: Over the last two years, Market Accents, the London-based marketing and communication experts have expanded their activities within the membership organisations and private clubs segment in the UK and abroad, assisting them in the development of their propositions, set-up, recruitment and retention of members.

This expansion was in response to the growing demand seen by companies from prospective members looking to join exclusive professional and lifestyle-based organisations for both professional and personal benefits. Market Accents currently supports and works with a number of professional networks, membership organisations and communities within London and internationally.

Over the years, Market Accents has been involved with this key segment, gathering insights, establishing propositions, creating marketing and communications programmes and assisting with the management and running of these clubs. They provide direct advice to committees and many times join those same communities, serving on committees to give hands-on direction and support.

As Market Accents’ Principal, Noreen Cesareo commented: “The strength of any member-based organisation lies in its ability to establish, grow and maintain a quality relationship with its members. Fundamental to any activity, whether it is to recruit or retain members, is for the organisation to understand the prevailing attitudes and to correctly identify its target audience.”

By tapping into current trends for lifestyle experiences and creating matches with the organisation or venue’s culture, Market Accents is able to create profiles and develop programmes that include online and offline communications and targeted activities. The focus is to create long-lasting revenue or to generate footfall when the venue is typically quiet.

Noreen continued: “We have worked with professional and leisure membership organisations attached to businesses and historical venues for a number of years and we know this market well. At a time when companies are seeking membership organisations to network and develop their own business contacts, it is ironic that in most organisations, their revenues are down and memberships are dwindling as a result of perceived value. We specialise in assisting them to move out of their comfort zone and to find ways to tap into long term revenue generating markets without devaluing any part of the proposition.”

Market Accents is offering a complimentary consultation to organisations, societies and venues to discuss ways to revive current memberships or to set up bespoke and targeted private clubs.  For further information, please contact Noreen Cesareo by email at or call on .

We loved working with you and want you to spread the news

We do not take our business lightly and we would like to thank all our customers, friends and ambassadors who refer our business to other clients.

Much of our business is built on referrals from customers and ambassadors like yourself who have been pleased and impressed with the work we have provided.  Over the last year, we have carried out marketing and communication services that include

  • Research and customer insights
  • Market mapping
  • Competitor landscape, analysis, and monitoring
  • Customer analysis and profiling
  • Strategy and proposition development
  • Brand identity and positioning
  • Communication infrastructure
  • Message architecture
  • Social Media and PR
  • Copy writing, editorials, case studies and white papers
  • Development, management and deployment of marketing and communication programmes.

and as you know, our focus is on

  • Professional Services & CIT
  • Financial Services
  • Networks & Membership Communities
  • Boutique hotels and luxury goods
  • Hospitality and Heritage Markets
  • b2b and Supply Chain

We welcome referrals to colleagues, associates or friends who you think might benefit from the services we provide. We would be grateful for the opportunity to work with them and would give them our “extra special” care and attention.

And as a thank you for your referral, we would like to offer you a complimentary online profile audit to determine your brand and pr footprint. Call us or email us for your gift.