Strategy and Propositions

Running a business without a plan is like setting off without a course or destination. When you engage us to develop your strategy and business proposition, we make sure you are not lost.

Brand and Positioning

Effective brands are more than a name, a visual image or certain attributes…effective brands are built when companies truly understand their essence, that elusive quality that keeps customers coming back.

Market Maps

A market map highlights relationships between buyers, suppliers and customers. We use maps to get a clearer understanding of how your market works, so that you can have a better game plan.

Competitor Intelligence

Knowing your competition is an advantage beyond comparison. We specialise in helping you build a knowledge bank that is rich with relevant intelligence on your markets, key players and your competition.

Research and Insights

Research deliver key insights. We advocate research, as there is no better way to make sure you are fully aware of what is happening in the market place. Then you can make the right decisions.

Market Planning

Planning your marketing and communications is vital. If you don’t tell anyone about your business, no one will know about it. However, guerrilla-style tactics and unfocussed activity will not deliver the results you seek.

Case Studies

The GM of a 5 star venue wanted a stronger market presence to maintain market share and increase it year on year. It sought to break into new market space to expand its current offering to a completely new customer base that would complement its current offering in the corporate, events and weddings sectors. It approached Market Accents to assist it in its plans. ...

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What our Clients say…

“The support, guidance and direction Market Accents gave our business has been hugely valuable. They supported us with the strategic overview for our UK business and helped us identify new opportunities that we hadn't even realized. They also supported us with research for a new opportunity for our business in the Middle East. I found them to be extremely professional and not afraid to ask the tough questions. I would not hesitate in using their services again.”

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