#Newsroom: WEI Speaks at the UNCTAD Multi-Year Expert Meeting on Enhancing the Inclusive Dimension of Enterprise Development in Geneva

Noreen Cesareo was part of the WEI delegation taking part in the 7th session of the United Nations Conference on Trade and Development (UNCTAD) Multi-Year Expert Meeting on Enhancing the Inclusive Dimension of Enterprise Development at the Palais des Nations, Geneva between 17-19th June 2019.

The delegation included Yolanda Gibb, Trade Lead, who was a discussant during the session covering Empowering Women Entrepreneurs and Nicole Pitter Patterson.

The Expert Meeting which brought together delegates from countries around the United Nations, discussed how the sustainable and inclusive dimension of enterprise development could be enhanced by promoting responsible business practices, corporate social responsibility and inclusive entrepreneurship that can facilitate progress towards the implementation of the 2030 Agenda for Sustainable Development.

During the meeting, delegates heard and reviewed examples of inclusive business models and how awareness of good sustainable and inclusive business practices could be facilitated. They also heard about policies that are being drafted, or that are already in place, that strengthen the role of entrepreneurship for inclusive growth and sustainable development. As part of the agenda, they considered how the UNCTAD Entrepreneurship Policy Framework could be adapted and expanded to address the challenges of sustainable and inclusive growth, including creating employment opportunities and engendering inclusive outcomes for disadvantaged groups of the population such as youth, women, migrants, persons with disabilities and the poor.

The session on Empowering Women Entrepreneurs was a lively and interactive session, with academics, representatives from various government and NGOs presenting models and best practice from their regions. Entrepreneurs were also invited to speak and to voice their journeys and challenges as women entrepreneurs. As session discussant, Yolanda was invited to speak on behalf of WEI. She discussed the issue of equality vs equity, saying that women and men are not the same, and that what we should be looking for is equity not equality, fair treatment and fair access. She explained how although we may think that suitable policies are in place, in actual fact they are not gender neutral – and while the issues in general are the same across genders, the solutions are different, and must fit the culture, the economy and the informal mechanisms at work. They must also involve stakeholder engagement right from the beginning. Yolanda went on to add that there are further issues concerning impact measurement; disaggregated statistics are largely missing. Furthermore, impact measurement has a qualitative aspect and this is not being taken into consideration. Economic empowerment for women should be felt by them. How is this to be measured?

Noreen Cesareo then tabled a question on women entrepreneurs that fall below the VAT threshold. She brought forward the example of the work being done in the UK to collect data on women entrepreneurs. She explained how many women entrepreneurs are micro-businesses and sole traders. As a segment, they typically fall in a space that is not easy to measure, and as a result, cannot be included in gender disaggregated statistics. In the UK, there are multiple efforts to find a way to measure this, involving government, the UK Economic Blueprint, various organisations in industry, as well as academia. Noreen asked the delegates present whether any country has found a way to capture this segment.

Other key highlights included the work of Dell Women’s Entrepreneur Network (DWEN) empowering women entrepreneurs to grow their business through the power of technology, expansion of global networks and access to capital. In addition, the focus of the International Robotics Academy, Jordan led by Co-Founder Ms. Lama Sha’sha’a underscored the critical importance of gender balanced digital skills training to equip the work force of the future and to ensure inclusive entrepreneurial ecosystems as part of the Fourth Industrial Revolution. Further valuable connections were made with representatives of academia, NGOs, private sector entities, enterprise development partners and digital training organizations for prospective WEI collaborations.

Yolanda, Noreen and Nicole form part of the WEI International Trade team.

Recordings: Yolanda Gibb & Noreen Cesareo Burroughes

#SDG #UnitedNations #UNCTAD #WE Connect International #UK Economic Blueprint for Women Owned Businesses #APPGWE #PinkShoe

#Newsroom #WinTrade Awards 2019 Finalist

Market Accents is delighted to announce that Principal and Founder Noreen Burroughes Cesareo is a finalist in the WinTrade Awards 2019.

Noreen was nominated in the Independent Women In Business Network. This category awards an independent female business network which has demonstrated consistent integrity and progressive thinking in support of entrepreneurial women in business. The nominees included entrepreneurs and networks which have promoted, profiled, supported, and networked women business owners with world-class intervention in producing positive outcomes for everyday business problems experienced by their audience and whose ability has made the businesses lives of their intended audience better because of its engagement. There will be three finalists and one winner sifted from nominations received with two highly commended recipients.

As a finalist, Noreen sees this as a platform to bring more visability to the networks she is involved in. Her nomination highlighted her work in women’s economic empowerment and girls’ education. She has volunteered her time freely over many years to push these causes forward, in the UK, around the Commonwealth and internationally. She is a trustee of the Commonwealth Girls Education Fund; sits on the UK APPG For Women in Enterprise Board as a Co-Chair for International Trade and Connections; A Pink Shoe Ambassador, Lead for Exports, Markets and Marketing within the first ever UK Economic Blueprint for women-owned businesses; and an associate specialist (Enterpreneurship and Education) within Women’s Economic Imperative (WEI) – a global, collaborative initiative to promote women’s economic empowerment.

Within these roles, Noreen is an active participant, seeking solutions, fund raising, carrying out research, developing thought leadership and working on advocacy projects that influence or change policy. She has actively participated in local and international events, driving forward agendas, and has spoken on radio and other media about the impact of women-owned businesses and gender equality. She is a very positive role model and has touched many people through her zest for life, her work on promoting gender equality and education.

Commenting on her shortlist as a finalist, Noreen said, “I am truly humbled to have come this far among so many worthy and amazing women nominees. In truth, we are all winners as the work we are doing is touching women entrepreneurs in a some way or another. What we are doing is leveling the playing field and bringing gender equity to play within global trade. I also would like to thank all the individuals who took the time to add their public vote.”

The Wintrade Awards are held annually in London, UK. They are unique in that they seek to elevate the value and profile of women Entrepreneurs in the workplace. The awards have been held regularly since their inception in 1996 and the organisers describe them as a platform celebrating the success of women’s contributions , highlighting those who make a valuable contribution to the success of their country’s GDP and support the ethos of Womenomics – the success of women’s financial contribution to the global economy.

Judges for this year’s awards include Baroness Howells Of St Davids; Baroness Verma of Leicester; Carole Stone CBE; Carmen Breeveld; Vanessa Vallely; Elham Fardad; Donna Herdsman and Dr Yvonne Thompson CBE

This year’s awards will take place on June 28 2019 during the Gala evening at the prestigious Park Plaza Hotel, Westminster in London.

#IMAWINTRADEAWARDSFINALIST