Market Accents Provides Strategic Support And Communications For Boutique Hotels And Venues

London, August 2012: Marketing and communication experts Market Accents have introduced a dedicated strategic support and communications service to assist boutique, lifestyle and heritage hotels and venues to develop winning strategies based on evolving customer habits.

This service has developed in response to a growing demand from boutique hotels and heritage venues as they seek to grow the business during these challenging economic times. Noreen Cesareo, Market Accents Principal said, “Over the last few years, this sector has evolved dramatically, as customers have embraced new technologies, developed and changed. The customer has grown more sophisticated and now expects, and demands, an inspiring experience.

In fact, they seek a level of quality service that was synonymous with the glamour and luxury service levels that the previous generation expected and experienced. Today, with their increasing awareness and expectations of cutting edge technologies and design, what customers want is the experience with the “wow” factor, matched with the exclusive five-star service.”

Success in this sector varies depending on location, strategic direction and the type of customers they attract. By tapping into current trends for lifestyle experiences, and creating matches with the organisation’s culture, Market Accents is able to create profiles and develop marketing, communications and PR programmes that include targeted activities. The focus is on creating long-lasting revenue and on generating footfall during typically quiet and low periods.

Over the years, Market Accents has been involved with a number of national and international boutique hotels, venues, membership organisations and professional networks. The focus is always on creating value: gathering insights, establishing propositions, creating marketing and communications programmes and assisting with the management and running of these clubs.

Noreen Cesareo continued: “We have worked with hotels, venues, professional and leisure membership organisations for a number of years and we know this market well. At a time when revenues are down, this is one of the few ways to tap into long-term revenue-generating markets without devaluing any part of the proposition.”

Market Accents is offering a complimentary consultation to organisations, societies and venues to discuss ways to revive the current proposition. For further information, please contact us directly by email at privateclubs@marketaccents.com or call on +44 (0) 7787 555651.

SoLoMo – the mantra for 2012

The talk on the grapevine is that this year is SoLoMo, and if you are feeling slightly lost, that is Social, Local and Mobile.

In marketing, we have all seen the major convergence of channels, and how social, local, and mobile work together as part of an integrated initiative. These three concepts reach to the very heart of a customer’s experience.

Social is what we all do as humans. It is all about how we interact, engage and share experiences, driving our behaviours and influence the behaviour of others.

Local is targeted, reaching out to deliver pertinent messages that are relevant to our immediate environment and handpicked to our tastes and location.

Mobile is key to our lives today. We are always on-the-go, and expect our products, services and experiences to follow suite.

Smart technology makes SoLoMo possible, allowing us as consumers of products and services to interact here and now. SoLoMo is revolutionary in its simplicity. It changes the way we access and process information.

Mobile applications now enable us to search for offers on products and services as we physically move into the area of consumption. Applications detect our location and provide directions. They push offers based on our criteria and location, and even allow us to like or share our experiences in real time.

SoLoMo ultimately provides a complete customer service solution, enhancing any purchased product or service. Mobile applications are fast becoming a key touchpoint in the brand experience and customer journey and integrating targeted loyalty programs into the mobile website experience will be key in delivering this customised user experience.