Marketing in a Digital Space

Digital marketing has become an integral part of any business’s marketing strategy. As more and more people spend a significant portion of their time online, it has become crucial for businesses to not only have a strong online presence but to maximise their engagement digitally. 

What is Digital Marketing?

Digital marketing refers to the promotion of products or services using digital channels, tools and approaches. This includes the use of websites, search engines, social media platforms, email, mobile apps, and other digital platforms. Our goal is to reach a targeted audience, build brand awareness, engage and drive conversions.

Components of Digital Marketing

Search Engine Optimisation (SEO)

SEO is the practice of optimising your website to rank higher on search engine results pages (SERPs). It involves various techniques such as keyword research, on-page optimisation, and link building to improve the visibility of your website on search engines like Google and Bing.

Pay-Per-Click Advertising (PPC)

PPC – or  paid for advertising involves placing ads on search engine results pages or social media platforms. Advertisers pay a fee each time someone clicks on their ad. This is a highly targeted form of advertising that can generate quick results.

Social Media Marketing

Social media marketing involves using social media platforms like Facebook, Twitter, Instagram, and LinkedIn to promote your brand, engage with customers, and drive traffic to your website.

Content Marketing

Content marketing involves creating and sharing valuable content such as blog posts,  long form articles, videos, and infographics to attract and engage your target audience. It reinformces your efforts in building brand awareness, establishing your brand as a thought leader, and ultimately driving conversions.

Email Marketing

Email marketing involves sending targeted emails to your subscribers to promote your brand, launch new products and services,  drive traffic to your website, and encourage repeat business. This highly effective marketing allows you to reach your customers directly in their inbox.

Benefits of Digital Marketing

Increased Reach

Digital marketing allows businesses to reach a larger audience than traditional marketing methods. With the right strategies and tactics, businesses can connect with customers around the world and build a global brand.


Digital marketing is often more cost-effective than traditional marketing methods. Businesses can create and publish content, run ads, and engage with customers on social media at a much lower cost than traditional advertising methods.

Targeted Marketing

Digital marketing allows businesses to target their ideal customers based on demographics, interests, and behaviors. This helps businesses reach the right audience with the right message at the right time.

Measurable Results

Digital marketing allows businesses to track their marketing efforts and measure their success in real-time. This provides valuable insights that can be used to optimize future marketing campaigns.

Digital marketing has become an essential part of any business’s marketing strategy. By understanding the various components of the enhanced digital marketing mix, and the benefits it offers, you too can create effective marketing campaigns that drive results. Whether you’re a small business just starting out or a large corporation looking to expand your reach, digital marketing can help you achieve your goals and grow your business.

Staying In touch: Supporting Our Clients, Partners, WBs and Our Communities

2018 has not been without its surprises, including an ongoing guessing game as to whether Spring is truly here or not!

It has been busy at Market Accents as we immersed ourselves in client work and a number of projects and initiatives which are close to our hearts. Between creating international strategic marketing plans and then executing smart strategies, campaigns and website builds, we have not stopped supporting our clients, partners and communities as a strong team, linking expertise, countries and European time zones as we bridged our London and Milan locations with the Maltese connection!

Adding to this our certification as members of WE Connect International, and our marketing and creative work across borders, we are certainly feeling the international pull!

And it could not have come at a better time as we review our markets and operations, and understand the opportunities opening up as a result of Brexit. Over the years we have become part of a growing international community of networks and connections.

We are still supporting the UK Economic Blueprint  in various work-streams, including the export and international markets stream. We are now also heavily involved in the All Party Parliamentary Group (APPG) for Women and Enterprise, where we lead on exports and international connections. On a regular basis, we share knowledge through lectures and webinars, directly through our links with the academia and with our clients. All this – together with our voluntary work on the Malta Business Network (MBN) and the Commonwealth Girls Education Fund – means we are never short of inspiration!


Sharing Knowledge

If you are interested in understanding how you too can apply Strategic Marketing to your business, email us for the link to the webinar.

Late last year, Noreen presented a webinar to a global WEConnect International business audience on the use of strategic marketing as a tool to build a sustainable growth plan. The webinar covered strategic topics such as understanding market opportunities, developing the offer in line with customer needs and building capabilities which shape the business tactical plan.

Noreen is presenting another webinar at the end of this month, discussing how to understand customers through segmentation. Please email us if you wish to receive a link to the webinar.


Our Creative Director Gordon has also been busy on the speaker/academic front. When not creatively engaged in client work, Gordon is also active on the speaker circuit on design-related matters and is a design tutor at Istituto Europeo di Design IED Milan. Over the last months in addition to creative design and web-build work for clients, he has been busy delivering brand and strategic talks and lectures to international audiences in Italy, India and Ukraine.


Participating in the Commonwealth Forums

Once again we attended the Commonwealth Forums held during April in London. It was another great opportunity to meet with international contacts, including reconnecting with connection we had made during the 2015 Forums held in Malta.

The Women’s Forum was a great step forward towards the an empowered future for women and girls, and there are a number of collaborations and initiatives which we will be taking forward as a result, so watch this space!


CGEF – Celebrating 50 years of Sponsoring Girls Education in Commonwealth Countries

2017-8 is a special year for the Commonwealth Girls Education Fund, as it celebrated 50 years of sponsoring girls education in Commonwealth Countries. Year on year, the CGEF’s financially supports around 400 outstanding destitute girls in 32 Commonwealth countries, enabling them to finish their secondary education.

We were proud to support this year’s activities which culminated in another fantastic  Splendours of the Commonwealth Event on April 10, timed to coincide with CHOGM 2018 which took place a few days later here in London. With design by Gordon and creative marketing input from Noreen, who is also a Trustee, the event was a glittering fabulous event.

If you wish to support our activities please visit the website.



Staying in Touch

In this update, we are sharing a snapshot of our many initiatives and activities. We are also taking the opportunity to advise of an update to our privacy policy as part of the new GDPR legislation.

Any information we have on you is used to contact you on a one-to-one basis to carry out our business operations, invite you to events and allow us to work together on our many initiatives. We never sell any information or pass it on to anyone without your express permission – not even for example to another contact who’s asked for your contact details.

As a small business with operational data needs, and data collected from one-to-one (consensual) interactions, we’ve been advised that it’s not necessary to ask for opt-in to our mailing lists.

However as the legal requirements of GDPR are built around transparency and control, you always have the opportunity to sign up to our newsletter. So, if you have not already done so and wish to receive our newsletters, please do email us to confirm your consent. Unless you opt out of individual emails, we will still include you in our invitations to events and other activities that we think will be interesting or beneficial for you. 

We  will not spam you and will never pass on your details without your consent – and you can always unsubscribe from our emails at any time. Please also feel free to see our revised Data Protection Policy.

Please feel free to stay in touch in any way you prefer and we look forward to seeing you soon. We are always pleased to speak to you and see how we can support you.