#MarketReady Survey

During #COVID19, we were listening & supporting clients & colleagues across our networks, reviewing markets and strategies to succeed in this crises. As we now consider new market dynamics in a post COVID, post-#Brexit environment which could impact products and services, we want to understand your views on how you are leveraging internal strengths and developing robust strategies to be #MarketReady.

This survey should not take more than approximately 5 to 10 minutes to complete. All responses will be anonymous and will provide insights to the business challenges we are facing at this time. If you wish to receive a copy of the findings, please do send us your details at communications@marketaccents.com.

Please share freely and take 5 minutes to complete our survey: https://form.typeform.com/to/k6SScp6T

#KnowledgeShare: Understanding Segmentation and Today’s Customer Experience

Today’s customers are more demanding and discerning. They expect relevancy of messaging and a good customer experience. They know what they want and are not afraid to look. They are also quite fluent in using various channels to get information and move through the “purchasing decision process”.

As marketers, we look at the customer journey and the different types of customers, and then group them using common traits, characteristics, loyalties and purchasing behaviours. Grouping customers into segments enables brands to plan more effectively and to focus tailored marketing communications to specific types of customers, across channels and various customer experiences (CX).

In 2018, Noreen Cesareo delivered two webinars on Segmentation and Demographics – one for WE Connect International in May 2018, and the other for WE Connect Academy in December 2018. 

In the webinars, she looked at the benefits segmentation can bring to both the business and to the overall customer experience (#CX) and discusses how business can map out the customer journey, profile and segment clients.

If you are interested in understanding how you too can apply Segmentation, Demographics and Strategic Marketing to your business and customer journeys, email us for links to the webinars and more information.

#Thought leadership #strategy #marketing  #segmentation  #CX #WEConnect