January 2015: As we start another year, YouGov has just released a new survey regarding Social Network usage among adults in the US. And, it seems that the majority are members of social networks: overall only 15% stated they are not a member of any social networks. This number is higher for men (18%) than it is for women (12%). Among the larger platform,s only LinkedIn and Google+ have more male than female members.
As expected, Facebook is still in the lead, with three-quarters of all survey participants (80% of women, 70% of men) reporting being members. From the other networks, Twitter has (31%), Google+ has (29%) and LinkedIn has (28%). While men and women reported roughly equal use of Twitter, men were slightly ahead in Google+ usage (31% vs. 28%), with the gap larger on LinkedIn (30% vs. 25%).
Bringing up the rear is Pinterest with 18%. Interestingly, there is a large gap between men and women using Pinterest (28% among women; 9% among men). This is followed by the fast-growing Instagram (13%), although its audience leans more heavily towards teens, whom were excluded from the survey.
This data originates from a survey questioning how users react to certain type of post (such as racist, political, and sexist ones). The survey was fielded online from December 19-22, 2014 among 2,341 adults (18+), with the figures weighted to be representative of all US adults.
The YouGov survey results indicate the following usage among age groups:
- Twitter usage is highest among the 18-34 bracket (41%), with the 35-54 (31%) and 55+ (23%) brackets following behind;
- That disparity is even greater for Instagram, with 27% stated penetration among 18-34-year-olds, versus 12% among the 35-54 group and 4% in the 55+ bracket; and
- The +55 group (31%) is the largest user group on LinkedIn, compared to 28% of 35-54-year-olds and 23% of 18-34-year-olds.
Finally, when looking at race and ethnicity (in the US), the results reveal that:
- Twitter continues to appeal to Black Americans (42%) more than Whites (29%) and Hispanics (26%);
- LinkedIn is less popular among Hispanics (18%) than among Whites (28%) and Black Americans (28%);
- Instagram proves more attractive to Black Americans (19%) and Hispanics (15%) than to Whites (11%); and
- Google+ similarly sees higher reported penetration among Black Americans (35%) and Hispanics (34%) than among Whites (27%).
On Friday 12 February 2016, Noreen Cesareo, Principal at Market Accents, was invited to attend the Commonwealth Countries League Annual Valentine’s Gala Dinner as a guest of CCLEF Hon Treasurer Ms Judith Fisher. The dinner was held at the Princess Alexandra Hall at the Royal Overseas League Club in St. James’s Street, London. The evening included singing and bollywood dancing as well as a raffle draw which was drawn by Ms Cesareo.