Another excellent exercise in story telling

November 6th, 2014. It’s that time of year again…the annual tug at the heartstrings…how many of you have already said ahhh after watching the new #JohnLewis #Christmas advert?

They do it so right. Year after year. They spend a lot of money on it. They know their values, and they understand what their customers value. Indeed the team at John Lewis continue building their brand story, year after year. No wonder John Lewis is a well-loved brand, a British icon, a trusted name. Because what they do and say resonates loudly with customers. It is an affirmation to their many loyal shoppers that John Lewis is still true to its brand promise. It is a brand that is alive and in touch with its shoppers, and it is managing to successfully spread its story telling and engagement across all channels.

It is truly an award winning case study in good storytelling,

Market Accents supports SOTC for the second consecutive year

London, September 2014: Market Accents, the strategic marketing and communications consultancy has once again worked closely with the Commonwealth Countries League Education Fund (CCLEF) to provide marketing and communication support for the Splendours of the Commonwealth (SOTC) event on Monday September 8, 2014 held at the May Fair Hotel, in London, the “Official Hotel of London Fashion Week”.

Building on the success of last year’s event, the programme once again was a glittering affair, showcasing talent and fashion design throughout the Commonwealth. This fund raising event was organised by trustees, friends and sponsors of the Commonwealth Countries League Education Fund (CCLEF) and was sponsored by The May Fair Hotel and HSBC. Guests and celebrities include members of the Diplomatic community of the Commonwealth, CCLEF supporters and senior influential women representing UK business, fashion enterprise and global women’s campaigns. The event was hosted by representatives from the CCLEF’s board of Trustees.

Noreen Cesareo, Principal at Market Accents, said, “Once again, Market Accents is delighted to have been a partner and supporter of Splendors and CCLEF. The SOTC 2014 was larger, bigger and better. It brought together a wealth of talent and design which have benefited CCLEF in its fundraising efforts. We look forward to a continued relationship with the Board of trustees and the CCLEF worldwide.”

Judith Fisher, Splendours event organiser and CCLEF Hon. Treasurer, said, “As a charity, we depend on our sponsors and supporters, and once again, we are deeply honoured and grateful to The May Fair Hotel owners for their ongoing and generous support. We are also fortunate to have the assistance and direction provided by our SOTC Organising Committee, which includes CCLEF Trustees and representatives from The May Fair Hotel team, Fashion Lookout, Market Accents and Shelly Stock Hutter, among many other supporters. Such invaluable assistance, coupled with the equally generous sponsorship from our lead sponsor HSBC plc, has contributed immensely to bring this spectacular event to life once again.”

About CCLEF – www.cclef.org

The CCLEF has sponsored thousands of bright girls through secondary education since 1967. Today they are supporting 400 able girls across 28 Commonwealth countries. Without their help, these girls would not otherwise receive an education and their lives would be very different indeed. The charity’s founders, the Commonwealth Countries League (CCL), formed out of the suffragette movement in the 1920s, support their work with the help of the High Commissions in London through the annual Commonwealth Fair and other fundraising events.